Easy to get, customizable, and very stylish, these hair ties are becoming the star accessory
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If hibiscus-shaped hair clips dominated summer hairstyles in 2024, their natural successor arrives in 2025: flower-shaped scrunchies.
It's no longer just a practical accessory to hold hair: this season, scrunchies are literally blooming and becoming the stars of the freshest and most romantic looks.
The phenomenon is no coincidence. Over the past few months, influencers, models, and designers have all agreed on the same proposal: to revive the floral spirit through hair.
Divertidos y muy en tendencia, estos coleteros se posicionan como los favoritos de las que más saben de moda
The key to this new wave is its simple yet striking design: round petals, vibrant colors, and textures ranging from satin to tulle or organza.
There are also embroidered options, with prints or even sequins, for those seeking a more glamorous touch.
The trend was cemented during Copenhagen Fashion Week, where several attendees wore XXL scrunchies with flowers as the centerpiece of their hairstyles.
They also excelled on the Carolina Herrera runway during New York Fashion Week, in a tribute to Georgia O’Keeffe's floral paintings.
Celebrities quickly joined in. Millie Bobby Brown y Elsa Hosk se sumaron a esta tendencia Millie Bobby Brown wore a red one at the Miami Open, and model Elsa Hosk incorporated them into her daily style.
Beyond aesthetics, this accessory is functional and accessible: it adds color and texture without the need for overly elaborate looks, and it can transform a basic hairstyle into one worthy of the red carpet.
The best part of this trend is its versatility. There are luxury models like Sandy Liang's "Flower Power 2.0," but also affordable versions in local stores, online marketplaces, and even craft fairs.
Additionally, making one at home is simple: all you need is a piece of fabric, thread, a needle, elastic, and a bit of patience.
TikTok has become the best ally for those who want to join the DIY movement, with hundreds of step-by-step tutorials showing how to make a floral scrunchie in less than half an hour.
The rule is simple: the more visible, the better. You can wear it with a high bun for an elegant look, in a ponytail for something more relaxed, or even on your wrist as a bracelet if you want a pop of color.
It doesn't matter if you prefer a minimalist or maximalist style: this accessory adapts to all tastes and ages.
