The event will take place at the Apple Park campus in Cupertino, California, at 10 a.m. Pacific Time. The choice of location maintains the tradition of the company's most important presentations.
A moment of transition and expectations
The coincidence between the CEO change and the possible debut of the foldable iPhone makes this appointment a turning point. Ternus takes office at a time when the high-end mobile market is seeking innovations that justify user interest.
So far, the technical details of the foldable device have not been confirmed by the company. However, rumors have been suggesting for some time that Apple is working in that category and that this year could be the moment to showcase it publicly.
The presentation on September 9 will allow us to see how much of those versions materializes. Meanwhile, the official confirmation of the date and the slogan “Surprise and Shine” is already enough to ignite the conversation around what the company is preparing for the second half of the year.
With John Ternus as CEO starting September 1, the event will also serve as an introduction to the new leadership in front of investors, developers, and the general public. For now, the expectation is focused on the hardware and the possible surprise of the foldable iPhone.
