Mercado Libre logo next to a box of toys and assorted items such as UNO cards, stickers, a keychain, and collectible figures
ARGENTINA

Children's Day 2025: the most popular gifts according to Mercado Libre

Building blocks, stuffed animals, and technology top Argentinians' purchases for Children's Day

Children's Day is approaching on August 17, and Mercado Libre has revealed which products are most chosen by Argentine families. Toys and games continue to dominate the list, with strong growth compared to last year.

The data show that building blocks, stuffed animals, and board games lead sales. Consoles, gamer accessories, and children's bicycles are also growing, reflecting global and local trends.

Woman looking at a box of toys in a store with shelves full of colorful toys
Toys and games continue to dominate the list | La Derecha Diario

The five most popular gifts

  • Building blocks: sales increased by 95% compared to 2023.
  • Stuffed animals: grew by 79%.
  • Board games: rose by 63%.
  • Consoles and gamer accessories
  • Children's bicycles

Trendy toys and global phenomena

The Labubu phenomenon remains among the most searched since February, with over 100,000 inquiries in the last month. Magnetic blocks also lead demand, consolidating their category as the most popular.

Technology as a gift

The Technology category is growing strongly ahead of Children's Day. Tablets, consoles, and gamer accessories are becoming attractive options for children and teenagers, combining fun and learning.

Child lying on the floor using a tablet with a blue case
The Technology category is growing strongly ahead of Children's Day | La Derecha Diario

Promotions and benefits

Mercado Libre offers 24-hour shipping, discounts of up to 40%, financing in 12 interest-free installments, and its Purchase Protection system. There are also coupons and flash deals available.

Ideal cell phones for younger children

The first cell phone is presented as a meaningful gift. It is essential that it has parental control, durability, and basic performance for calls, messages, and educational apps.

Smiling girl using a mobile phone while a woman in the background talks on the phone in a brightly lit kitchen.
Ideal cell phones for younger children | La Derecha Diario

Parents must establish clear usage rules, install educational and security apps, and set up secure unlocking and location. This way, fun and learning are combined with digital responsibility.

➡️ Argentina

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