Telefe and El Trece are preparing new proposals for September, with premieres, digital formats, and figures at the forefront
Among the main highlights is a new season of MasterChef Celebrity, with Wanda Nara as the host. The jury will consist of Damián Betular, Germán Martitegui, and Maru Botana.
A new version aimed at children, MasterChef Junior, was also announced. Vero Lozano will host the program, accompanied by Germán Martitegui, Maru Botana, and Ian Lucas on the jury.
Germán Martitegui also confirmed the sixth season of Tierras, the branded content series that explores different parts of Argentina to showcase its flavors, landscapes, and protagonists.
The programming of Telefe will also add two vertical dramas, adapted for mobile devices. Additionally, friendly matches of the Argentine National Team and the decisive stages of the Copa Libertadores will be included.
The universe of MasterChef Celebrity will extend to streaming with the React of MasterChef Celebrity. The proposal was presented by Grego Rossello and aims to expand the content related to the reality show.
Furthermore, Telefe is preparing Streams Playa, an initiative that expands the channel's presence within streaming and new forms of audiovisual consumption.
Telefe and El Trece are preparing changes to their schedules for September, with regular programs, new premieres, and proposals designed for different formats.
In El Trece, September will feature the premiere of Todo sigue igual, with Roberto Moldavsky and Toto Suar at the helm. Telefe, on the other hand, presented new projects that include upcoming seasons of MasterChef, vertical dramas, sports broadcasts, and streaming proposals.
El Trece will maintain a good portion of its regular programs throughout September in various time slots. The programming will continue with its figures leading the morning and afternoon proposals.
During the night, Guido Kaczka and Mario Pergolini will continue to lead the shows that accompany the end of each day. The channel will also incorporate Todo sigue igual, featuring Roberto Moldavsky and Toto Suar as the main hosts.
Telefe presented its upcoming projects during a meeting with clients and strategic partners. The presentation was led by Federico Levrino, Director of Content and Programming for the channel, and included over 100 industry representatives.
