The political strategist Fernando Cerimedo, former advisor to Javier Milei, was appointed as the representative in Latin America for Campaign Nucleus and Eyes Over, two key technological platforms in Donald Trump's campaign.
Both companies emerged after the acquisition of Cambridge Analytica by a consortium of American investors and have been crucial in the electoral strategy of the President of the United States.
Advanced technology for political campaigns
The companies that Cerimedo will now represent in the region specialize in advanced management of political campaigns through the use of artificial intelligence and predictive models.
Eyes Over stood out as the only pollster that accurately predicted the election results in all states, with a margin of error of just 0.2% in the popular vote.
Fernando Cerimedo representará en América Latina a firmas clave de la campaña de Trump
Campaign Nucleus, meanwhile, offers digital tools designed for voter segmentation and the optimization of political communication strategies.
The project is led by Brad Parscale, former Trump campaign manager, in collaboration with the former president's family and a group of influential donors from the conservative wing.
Cerimedo and his vision for the future of political campaigns
Through his social media, Cerimedo shared his enthusiasm for this new stage in his career:
"In these last weeks, something I've dreamed of for a long time came true: joining one of the biggest projects of my career. The magnitude, the innovation, and the possibilities that open up are simply impressive. A lot of technology, a lot of disruption, no limits."
Fernando Cerimedo representará en América Latina a firmas clave de la campaña de Trump
The arrival of these tools in Latin America could mark a turning point in the way electoral campaigns are designed and executed in the region. The use of artificial intelligence and data analysis will allow for greater precision in voter segmentation and the personalization of political messages.
Numen's expansion in Argentina
In the local sphere, Cerimedo is the owner of the consulting firm Numen, known for its secrecy in managing digital strategies. The firm plans to move its headquarters from Puerto Madero to new facilities as part of its expansion in the digital political consulting sector.
The arrival of Campaign Nucleus and Eyes Over in the region could revolutionize electoral campaigns in Latin America, replicating models that have proven to be highly effective in the United States.
