The millionaire numbers left by the 2026 World Cup for FIFA

The millionaire numbers left by the 2026 World Cup for FIFA
The million-dollar business of the 2026 World Cup for FIFA

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FIFA raised US$15 billion with the 2026 World Cup, a historic record for the organization

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The FIFA achieved a historic record in revenue with the 2026 World Cup, raising about US$15 billion, a figure that far exceeded the projected US$11 billion before the tournament began.

The announcement was made by FIFA President Gianni Infantino at a meeting with affiliated federations before the final between Spain and Argentina. The result represents an increase of nearly 36% compared to the original financial target.

FIFA reached a historic record in revenue with the 2026 World Cup
FIFA reached a historic record in revenue with the 2026 World Cup

How it compares to Qatar 2022 revenue

The revenue from the 2026 World Cup far exceeds the US$7.6 billion raised in Qatar 2022. The growth was driven by ticket sales, marketing, and broadcasting rights, in addition to the expansion to 48 teams and 104 matches.

As explained by Infantino, much of the increase was due to hospitality and ticket sales in the secondary market, where prices reached very high values. In the final, some spectators paid up to US$35,000 for a ticket.

How FIFA's commission works in ticket resale

In the official resale system, FIFA receives a 15% commission from the buyer and another 15% from the seller, a mechanism that significantly increased revenue during the tournament.

How the FIFA commission works in ticket reselling
How the FIFA commission works in ticket reselling

The global economic impact of the 2026 World Cup

The economic impact will not only benefit FIFA. Although the exact distribution has not yet been defined, it is expected that national federations will also receive part of the budget increase generated by the tournament.

FIFA estimated that about US$40 billion would be added to the global economy, of which US$20 billion would boost only the U.S. economy, creating 185,000 jobs, mainly in hospitality, restaurants, and accommodation.

The global economic impact of the 2026 World Cup
The global economic impact of the 2026 World Cup

Institutional support for Infantino

For Infantino, this result represents institutional support after several weeks marked by questioning. The leader believes that financial success strengthens his leadership, especially after receiving more than 200 promises of support for his re-election, scheduled for March.

The United States could host the World Cup again

The economic success of the tournament also fueled the possibility that the United States could host the next edition open for bids, that of 2038.

During a reception on Friday, President Donald Trump expressed that desire: “They should choose the United States again. This time we will leave Canada and Mexico out”. The country is also in talks with FIFA to host the 2029 Club World Cup.

The United States could host the World Cup again
The United States could host the World Cup again

The 4 segments that generated the most money for FIFA

  • Broadcasting rights: global television agreements represent the largest portion of revenue

  • Ticket sales and hospitality: high-end VIP packages boosted final revenue

  • Official resale commissions: 15% commission for both buyer and seller

  • Corporate sponsorships: include hydration sponsorship, which generated the most revenue in marketing

  • The million-dollar business of Fox Sports with hydration breaks

    The FIFA decision to impose mandatory hydration breaks in all 104 matches was an unprecedented measure. According to the organization, these breaks “ensured the best possible conditions for players”.

    The million-dollar business of Fox Sports with hydration breaks
    The million-dollar business of Fox Sports with hydration breaks

    The big winner of this policy was not FIFA, but Fox Sports, which had requested this break before the tournament began due to strong legal pressure after FIFA changed the Qatar venue from summer to winter.

    How Fox Sports multiplied its profits

    To avoid an expensive lawsuit, FIFA granted the rights to the 2026 World Cup to Fox Sports at a reduced price of US$500 million. The network resold those rights for about US$1.5 billion, achieving an estimated profit of US$1 billion.

    The division of each match into quarters for hydration breaks generated a total of 208 advertising breaks of 3 minutes throughout the tournament.

    How Fox Sports multiplied its profits
    How Fox Sports multiplied its profits

    According to experts, a 30-second advertising spot on Fox Sports during the World Cup cost on average between US$200,000 and US$300,000, and reached US$800,000 during the United States matches in the final stages.

    How FIFA redistributes World Cup money

    FIFA redistributes part of the money through a historic sum of US$875 million among the participating countries, as the tournament champion receives US$50 million.

    How FIFA redistributes World Cup money
    How FIFA redistributes World Cup money

    Organizational costs represent about US$3.8 billion in logistics, technology, and audiovisual production. FIFA transfers that money directly to each federation, which decides internally how to distribute it among players and coaching staff.