Change of direction: the surprising business project launched by Zaira Nara

Zaira Nara surprised her more than eight million followers by announcing the launch of Alba Nueva, her own yerba mate brand. The news, which she had been keeping secret, caused a wave of immediate support on social media.

Zaira Nara chose social media to share an announcement that moved her followers and marked a new direction in her career. "For some time, the idea of having my own yerba had been on my mind," she said.

An intimate and meaningful project

Zaira explained that mate is part of her daily and emotional life. She drinks it alone, with friends, with her children, and even with strangers. For her, sharing mate goes beyond custom: it's a deep gesture of connection.

The choice of the name, Alba Nueva, was not accidental. The idea of rebirth, of connecting with nature and with the small moments of the day, synthesizes the spirit of her brand.

She confessed that she had planned to make the announcement later, but her excitement led her to do it sooner. "This dream is already a reality," she wrote. She also thanked everyone for the kind messages she received after sharing the news.

Zaira, between mate and happiness

According to her, the encouragement from those around her was key to making this wish come true. She met with yerba mate experts and shared her desire with them. "How could I not do something that makes me feel so good in the best possible way?" she reflected.

For some time now, Wanda Nara's younger sister has decided to focus her energy on projects that fulfill her. In her Instagram stories, she said: "Thank you to everyone who joined this project in one way or another."

Although she remains a prominent figure in the entertainment world, Zaira chose to step away from the runways to prioritize her well-being. Amid rumors of a romance with Nicolás Furtado, she chose silence and to focus on what truly moves her.

Thus, with a thermos in hand and a project underway, Zaira Nara showed that success can also arise from what is simple, authentic, and everyday.

A project committed to the country and local production

On her social media, Zaira expressed her excitement about this new step: "Nothing makes me happier than continuing to invest in my country," she wrote. The phrase reflects not only her emotional commitment to her venture, but also to national production.

The initiative is being developed in Jardín América, Misiones, and combines traditional practices of the region with sustainable production processes and advanced technology.

Zaira explained that she has been training in the yerba mate sector and working with specialists for years. Along the way, she partnered with producers Laura and Ariel Mozo, who are in charge of the plantations, and with sommelier Karla Johan, who collaborated in developing the flavor.