The company behind Dragon Ball and One Piece creates the studio 'Toei Games'

Toei enters video games with Toei Games

The Japanese production company launches Toei Games and will announce its first title.

Toei enters the gaming world with its own division and is already anticipating its first release. The historic Japanese production company is taking a strong step towards the video game industry

As officially announced, the company created Toei Games, a new publisher that will debut in the coming days. The first title will be presented on April 24.

Toei is betting on video games with a new division

Toei Company, recognized for its weight in film, television and animation, seeks to expand. The creation of Toei Games marks his formal entry into gaming

The company is responsible for iconic franchises such as Power Rangers, Kamen Rider and Super Sentai. It is also linked to anime successes through Toei Animation

These include Dragon Ball, One Piece, Sailor Moon and Digimon, with a global reach.

What will Toei Games' strategy be
like
The new division will start publishing games on Steam. Later, it plans to reach consoles such as PlayStation, Xbox and Nintendo Switch

Toei enters the gaming world with its own division and is already anticipating its first release. The historic Japanese production company is taking a strong step towards the video game industry

As officially announced, the company created Toei Games, a new publisher that will debut in the coming days. The first title will be presented on April 24.

Toei is betting on video games with a new division

Toei Company, recognized for its weight in film, television and animation, seeks to expand. The creation of Toei Games marks his formal entry into gaming

The company is responsible for iconic franchises such as Power Rangers, Kamen Rider and Super Sentai. It is also linked to anime successes through Toei Animation

These include Dragon Ball, One Piece, Sailor Moon and Digimon, with a global reach.

What will Toei Games' strategy be
like
The new division will start publishing games on Steam. Later, it plans to reach consoles such as PlayStation, Xbox and Nintendo Switch

The focus will be on original intellectual properties. That is, they will not initially use their best-known licenses

Toei bets on video games with a new division

When the first game is presented

Toei Games' debut will be immediate. The first project will be officially announced on April 24. For now there are no specific details. The company did not advance either genre or characteristics of the title

However, the company assures that they seek to create experiences with a global reach.

A commitment to original developments

The objective is to work with developers from Japan and other countries. The idea is to diversify production. This makes a difference with other companies. In this case, the initial focus will not be on adapting existing franchises

Why Toei is now entering gaming

The movement responds to a clear trend in Japan. Several entertainment companies are looking to capitalize on their brands

As explained by Serkan Toto, from Kantan Games, the global rise of anime drives these decisions. In addition, the Japanese government supports such initiatives. The objective is to strengthen cultural presence abroad.