Toei enters the gaming world with its own division and is already anticipating its first release. The historic Japanese production company is taking a strong step towards the video game industry
.
As officially announced, the company created Toei Games, a new publisher that will debut in the coming days. The first title will be presented on April 24.
Toei enters the gaming world with its own division
Toei is betting on video games with a new division
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Toei Company, recognized for its weight in film, television and animation, seeks to expand. The creation of Toei Games marks his formal entry into gaming
.
The company is responsible for iconic franchises such as Power Rangers, Kamen Rider and Super Sentai. It is also linked to anime successes through Toei Animation
.
These include Dragon Ball, One Piece, Sailor Moon and Digimon, with a global reach.
What will Toei Games' strategy be
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The new division will start publishing games on Steam. Later, it plans to reach consoles such as PlayStation, Xbox and Nintendo Switch
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The focus will be on original intellectual properties. That is, they will not initially use their best-known licenses
. Toei bets on video games with a new division
When the first game is presented
Toei Games' debut will be immediate. The first project will be officially announced on April 24. For now there are no specific details. The company did not advance either genre or characteristics of the title
.
However, the company assures that they seek to create experiences with a global reach.
When does the first game come out
A commitment to original developments
The objective is to work with developers from Japan and other countries. The idea is to diversify production. This makes a difference with other companies. In this case, the initial focus will not be on adapting existing franchises
.
Why Toei is now entering gaming
The movement responds to a clear trend in Japan. Several entertainment companies are looking to capitalize on their brands
.
As explained by Serkan Toto, from Kantan Games, the global rise of anime drives these decisions. In addition, the Japanese government supports such initiatives. The objective is to strengthen cultural presence abroad.
