The Municipality of La Calera took a new step in strengthening the local commercial ecosystem by offering a free e-commerce workshop for merchants in the city of the department of Colón, in Córdoba.
The initiative, focused on the use of platforms such as Mercado Libre and Tienda Nube, sought to provide concrete tools to boost online sales in a context where digitalization is key to competitiveness.
The training, promoted by the Office of Training and Employment Promotion of La Calera, was led by engineer and consultant Eugenio González Alba, CEO of the consulting firm e-ngenieria, who provided a practical and dynamic presentation on the operation of the main e-commerce platforms.
Meanwhile, journalist Joaquín Aguirre offered key tools
for digital communication.La Calera promotes local e-commerce The
meeting took place in the Multipurpose Hall (SUM) of the Municipality governed by Fernando Rambaldi and had an outstanding call: more than 40 local merchants registered and actively participated in the day.
During the workshop, attendees were not only able to learn about the technical aspects to start selling online, but they also exchanged experiences, inquiries and challenges specific to their fields.
The climate was participatory and relaxed, with merchants interested in incorporating new digital tools to expand their sales channels.
