The municipality governed by Fernando Rambaldi offered a workshop on e-commerce platforms.
González Alba discussed in detail how the Mercado Libre platform works, sharing practical tips for optimizing publications, improving product visibility and increasing conversions.
In addition, he delved into digital marketing strategies adapted to small and medium-sized companies, highlighting the importance of image, customer service and logistics in the online sales process.
The proposal also included an overview of the growth of e-commerce in Argentina, highlighting its consolidation as an indispensable channel for business.
The municipality highlighted the importance of this type of initiative to accompany merchants in their digital transformation process, promoting tools that allow them to grow and adapt to new market demands.
In addition, they pointed out that new courses of this type will be held soon.
On Tuesday, the establishment of Mercado Libre in Villa Allende was officially announced, a move that involves the construction of a space of 2,000 square meters where 1,300 employees of the technology giant will work
.As it became known, Marcos Galperin's company was very close to setting up its offices in La Calera, although in the end the decision leaned towards the municipality governed by Pablo Cornet.
The Municipality of La Calera took a new step in strengthening the local commercial ecosystem by offering a free e-commerce workshop for merchants in the city of the department of Colón, in Córdoba.
The initiative, focused on the use of platforms such as Mercado Libre and Tienda Nube, sought to provide concrete tools to boost online sales in a context where digitalization is key to competitiveness.
The training, promoted by the Office of Training and Employment Promotion of La Calera, was led by engineer and consultant Eugenio González Alba, CEO of the consulting firm e-ngenieria, who provided a practical and dynamic presentation on the operation of the main e-commerce platforms.
Meanwhile, journalist Joaquín Aguirre offered key tools
for digital communication.meeting took place in the Multipurpose Hall (SUM) of the Municipality governed by Fernando Rambaldi and had an outstanding call: more than 40 local merchants registered and actively participated in the day.
During the workshop, attendees were not only able to learn about the technical aspects to start selling online, but they also exchanged experiences, inquiries and challenges specific to their fields.
The climate was participatory and relaxed, with merchants interested in incorporating new digital tools to expand their sales channels.
