Pizza Hut withdrew from Chile due to bankruptcy, but it surprises by considering a return to Argentina with a new plan
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Pizza Hut announced its definitive exit from Chile after declaring bankruptcy, but is surprisingly considering its return to Argentina.
The pizza chain is seeking to reinvent itself in Latin America after two failed attempts in the country and a major setback in the Chilean market.
Pizza Hut anunció su salida definitiva de Chile
Why did Pizza Hut go bankrupt in Chile?
The Spanish group Food Delivery Brands (FDB), which managed Pizza Hut and Telepizza in Chile, officially announced the closure of operations.
The company justified its decision based on the country's complex economic situation, in addition to a multimillion-dollar debt and increasingly aggressive competition in the sector.
The numbers behind the collapse
In 2021, losses reached 21,000 million Chilean pesos, but in the latest report they rose to 79,000 million (21,000 million Chilean pesos, 46,297,075 USD; 79,000 million Chilean pesos, 174,237,025 USD).
Dólar estadounidense.
The explosion of delivery, post-pandemic consumption changes, and the rise of new brands were key factors in the decline.
Is Pizza Hut returning to Argentina?
Meanwhile, as it withdraws from Chile, Pizza Hut is considering reestablishing itself in Argentina, a country where it has already tried to compete twice without success.
Industry sources state that the plan includes opening locations before the end of the year, operating under franchises with local partners. There are no confirmed dates or locations yet.
Pizza Hut analiza reinstalarse en Argentina
Why it failed before
Pizza Hut first arrived in the country in 1983, but failed to establish itself in a market with a strong pizza identity.
In the 1990s, it tried to position itself again, but once more without success, which resulted in its definitive exit from the country.
Pizza Hut llegó por primera vez al país en 1983
A new scenario in Latin America
The current Argentine economic climate, more open to foreign investment, could favor the return of major international chains.
Additionally, Yum! already has a local presence with KFC, which would facilitate Pizza Hut's operation if its return is confirmed.
A global brand with history
If it reopens, Argentina would become part of Pizza Hut's global network of more than 20,000 locations in over 110 countries.
