Apple seeks to dethrone ChatGPT with its own AI system

Apple is fully entering the artificial intelligence race with a new internal team.

They are seeking to develop their own response system, with features similar to ChatGPT and Gemini.

Why did Apple create a secret group to work on AI?

The pressure not to fall behind in the development of chatbots led the California-based company to make key decisions. According to Bloomberg, the company reorganized part of its structure to accelerate concrete progress in this area.

One of the most important steps was the creation of a team known as AKI (Answers, Knowledge and Information). It is made up of engineers with experience in Siri and similar products.

What is AKI and how does this new response engine work

AKI is led by Robby Walker, an executive in the virtual assistants area, and reports to John Giannandrea, Apple's head of AI.

Their main task is to develop a "response engine" capable of searching the web and generating accurate information, imitating OpenAI's functions in ChatGPT.

A response engine to compete with the major players

• It will seek to answer general knowledge questions directly.
• It will integrate advanced features into Siri, Safari, and Spotlight.
• It aims to replace reliance on external services like ChatGPT.

From collaboration with OpenAI to internal development

With the launch of Apple Intelligence, the company signed an alliance with OpenAI to integrate its technology into Siri. However, this was only a first step.

Now, Apple aims to create its own conversational search experience, using its own AI infrastructure.

Apple leaves behind the idea of competing with a single chatbot

According to Gurman, Apple ruled out launching a direct rival chatbot to ChatGPT. Instead, the company is committed to integrating AI features throughout its entire ecosystem.

The key is to improve existing services with artificial intelligence, without relying entirely on a single application.