Bell Ville seeks to attract Mercado Libre after the closure of offices in Córdoba Capital

The city of Bell Ville has launched a formal proposal for Mercado Libre to set up operations in its territory. The initiative was promoted by its mayor, Juan Manuel Moroni, just days after the closure of the company's offices in Córdoba capital.The measure is a response to the tax pressure the company faces in the city governed by Daniel Passerini.

According to Moroni, Bell Ville has been preparing for years to attract strategic investments. The town is located 200 kilometers (124 miles) from Córdoba capital and has key logistical infrastructure. "We're not doing this on a whim; we're prepared," stated the municipal leader.

The proposal comes amid a context of redefinition of Mercado Libre's operational strategy. The company was paying 770 million pesos (1,698,715 pounds) per month in municipal taxes in Córdoba capital. That amount is more than 20 times the monthly cost of renting its offices.

Bell Ville offers large-scale tax and logistical incentives

Moroni explained that his city has joined major investment regimes at both the national and provincial levels. In addition, Bell Ville has its own local promotion system to attract large companies. "We're legally and administratively ready to welcome Mercado Libre," he emphasized.

The mayor highlighted the consolidated productive matrix of the southeastern Córdoba locality. Bell Ville has actively participated in economic development programs that connect the public and private sectors. According to him, this positions the city as a strategic hub for technological and logistical investments.

Another key factor is connectivity. Bell Ville has an airfield capable of handling large cargo flights and direct access via highway. "The company has everything it needs to grow here," Moroni said in radio statements.

Mercado Libre leaves Córdoba capital due to municipal tax pressure

The technology unicorn decided to close its offices in the Capitalinas building. The reason was the high impact of local taxes on its revenue. In total, it pays 2.11% of its monthly revenue solely to the municipality.

According to the company, the amount is disproportionate in relation to the activity it carries out in Córdoba. The decision was made after several months of unsuccessful talks with the municipal authorities. The official statement made it clear that the company's operations in the province will not be interrupted.

Since August, 1,260 employees in Córdoba will begin working remotely. Meanwhile, Mercado Libre is evaluating new locations to relocate its operational base. Bell Ville seeks to position itself as the main candidate.