The city of Bell Ville has launched a formal proposal for Mercado Libre to set up operations in its territory. The initiative was promoted by its mayor, Juan Manuel Moroni, just days after the closure of the company's offices in Córdoba capital.The measure is a response to the tax pressure the company faces in the city governed by Daniel Passerini.
According to Moroni, Bell Ville has been preparing for years to attract strategic investments. The town is located 200 kilometers (124 miles) from Córdoba capital and has key logistical infrastructure. "We're not doing this on a whim; we're prepared," stated the municipal leader.
The proposal comes amid a context of redefinition of Mercado Libre's operational strategy. The company was paying 770 million pesos (1,698,715 pounds) per month in municipal taxes in Córdoba capital. That amount is more than 20 times the monthly cost of renting its offices.
Bell Ville offers large-scale tax and logistical incentives
Moroni explained that his city has joined major investment regimes at both the national and provincial levels. In addition, Bell Ville has its own local promotion system to attract large companies. "We're legally and administratively ready to welcome Mercado Libre," he emphasized.
The mayor highlighted the consolidated productive matrix of the southeastern Córdoba locality. Bell Ville has actively participated in economic development programs that connect the public and private sectors. According to him, this positions the city as a strategic hub for technological and logistical investments.
