In the run-up to Christmas, banks and digital wallets activated a battery of promotions to support the strong rebound in year-end consumption. There are direct discounts, refunds and interest-free installments designed both for gifts and for expenses for the Christmas table.
The discounts range between 10% and 40%, with specific cases that exceed those percentages. In several key segments, refunds reach $50,000 per transaction.
Which segments concentrate the greatest benefits
The promos are concentrated in shopping malls, clothing, toy stores, appliances and supermarkets, the most sought-after sectors before the Holidays. There are also advantages in gastronomy, perfumeries and online stores.
At the same time, the supply of interest-free installment financing grew, with plans ranging from 3 to 18 payments. Digital wallets are strongly pushing the use of QR and contactless payments.
Bank promotions
Santander
It offers a 30% discount in shopping malls and participating brands, plus up to 9 interest-free installments when paying with MODO.
Banco Patagonia
It applies up to a 30% discount and 12 interest-free installments in its Club Patagonia store.
BBVA
It extends benefits to clothing, toy stores, shopping malls and perfumeries, with up to 18 interest-free installments in appliance chains.
