During the first hours of CyberMonday 2025, people from Córdoba once again stood out among the country's most active buyers. According to the Argentine Chamber of Electronic Commerce (CACE), overall revenue grew by 62%, and Córdoba ranked third in online traffic and sales. The national average spending was $120,000 per purchase, driven by interest-free installment promotions.
More than 76% of transactions were made from mobile phones, consolidating mobile commerce as the preferred channel for consumers. The event, which brings together more than 900 companies, offered average discounts of 31% with peak reductions in sectors such as health, beauty, and technology. The trend reflects a growing adaptation to digital consumption, even among middle-income segments.
The 2025 edition of CyberMonday will run until Wednesday, November 5 at 11:59 p.m., with brands ranging from large national chains to small and medium-sized businesses from Córdoba. In the province, financing in six interest-free installments was the main attraction to maintain the shopping pace.
Córdoba and the advance of digital consumption
CACE and UBA highlighted that Córdoba is behind Buenos Aires and CABA in transaction volume. The categories with the highest growth were appliances, home, and technology, although there was also strong demand for sportswear and children's items.
"With an average discount of 31%, this edition is the most competitive since 2021," said Andrés Zaied, president of the organizing chamber. The level of participation shows a structural change in consumption, where e-commerce is gaining ground over in-person shopping.
