Argentinian rugby player dodges a New Zealand opponent during a match
ARGENTINA

Fever for Los Pumas in Córdoba: tickets sold out and hotels at the limit of bookings

The arrival of the national rugby team invites people to experience a unique mass-consumption event in the city

The ticket sales for Los Pumas' upcoming match caused historic demand in Córdoba, selling out within minutes. More than 50,000 fans are awaiting the event and are celebrating the revival of rugby as a continental cultural phenomenon. Social media reflects memes, comparisons with concerts, and travel announcements that amplify the collective euphoria.

Hotel occupancy reached record levels during the days leading up to the match, with all categories fully booked, leaving few alternatives. Informal accommodations, such as apartments and houses rented by the day, are also reserved until weeks after the match. Gastronomic and entertainment tourism is already reporting fully booked tables and sold-out reservations on weekends.

Rugby players in light blue and white uniforms celebrate euphorically on the field after a match while the crowd watches from the stands.
Pumas are aiming for their fourth victory against the New Zealand team | La Derecha Diario

High tourist demand and opportunities for Córdoba

The massive increase in visitors boosts the local economy thanks to spending in restaurants, bars, and sports-related businesses. However, local authorities are evaluating how to address the strong demand for urban transportation and public services on the day of the match. The hotel sector explained that the current occupancy level is exceptional even compared to crowded events such as music festivals.

The organization of the event requires coordination among clubs, provincial, and national authorities to ensure efficient logistical operations. Additional transportation, security, and assistance will be implemented for entry and exit from the stadium. Furthermore, they estimate a positive impact on tax revenues and Córdoba's visibility as a destination for major sporting events.

➡️ Argentina

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