Franco Colapinto surprised with an original Mercado Libre campaign

Franco Colapinto became a trend again in the motorsport world after announcing his return to Formula 1 with the Alpine team. But this time it wasn't just for his talent behind the wheel,  but also for the way he communicated the news.

The young Argentine driver starred in  an original advertisement alongside  Mercado Libre, one of his main sponsors. In the video, Colapinto received a delivery at his doorstep,  delivered by a company courier, which contained none other than his new helmet.

With a smile, he closed the scene saying:  "See you in Imola, pa," thus confirming his participation in the upcoming Emilia-Romagna Grand Prix.

Exciting announcements and a clear message: "We're back"

The driver shared his happiness on social media and sparked excitement among his followers.  "The wait was long! HAPPY! We're back," he wrote on his official X account (formerly Twitter), along with an image showing him ready for the big moment.

Also on Instagram, Colapinto thanked Mercado Libre for their support with a message that reinforced the advertising campaign: "Together again in this new adventure. THANK YOU @mercadolibre.arg. The best is yet to come."

Alpine's official announcement confirmed that the Argentine will race the next five Grands Prix, starting with Imola, from May 16 to 18, replacing Australian Jack Doohan.

A key step in his professional career

Colapinto's debut with Alpine marked a milestone in his career. His return to the top category of motorsport was celebrated by both the public and the specialized press.

The campaign with Mercado Libre served not only as an official presentation but also as a demonstration of the commercial impact caused by the young driver.

With a close and natural style, Colapinto managed to connect with his fans  and sponsors at a key moment in his career. Everything indicates that this new stage, both on and off the track, will be unforgettable.