The Government of the Province of Buenos Aires, led by Axel Kicillof, is squandering a large amount of public resources on the maintenance of its new television program "Somos Bonaerenses," which airs every Saturday at noon on Canal 9.
Despite its limited impact and a virtually nonexistent audience, the show is produced with funding of millions of pesos that come from the taxpayers in the province.
According to recent audience measurement data, at 12:29 p.m., Canal 9, where the program is broadcast, registered only 0.3 rating points, far below Telefe (4.4) and El Trece (1.8), and even América (0.8).
El rating.
This figure is equivalent, in estimated terms, to fewer than 30,000 households in the Buenos Aires Metropolitan Area, placing it among the lowest audience levels for broadcast television.
Despite these poor results, the program not only remains on the air, but is also filled with propagandistic content from the provincial government, including a large amount of propaganda dedicated to showcasing public works and a constant institutional presence of the Kirchnerist government.
Each broadcast is accompanied by a high level of left-wing ideological content and by official sponsorship from the Province of Buenos Aires, making it clear that the communication objective is to promote the management image of Axel Kicillof, even at the expense of taxpayers.
Los temas del programa.
The production and dissemination of the program represents a multimillion-peso expense for provincial coffers, in a context in which the Buenos Aires administration continually demands more resources and doesn't invest in key areas such as education, security, and health.
For this reason, the use of public resources to sustain this television program has caused strong criticism, especially in a context of growing insecurity in the Province of Buenos Aires.
Axel Kicillof, gobernador bonaerense.
Meanwhile, while millions of pesos are allocated to the production and dissemination of content with minimal audience, crime indicators continue to rise and directly affect the daily lives of thousands of Buenos Aires residents. Violent robberies, armed attacks, homicides, and confrontations in public spaces have become commonplace in various localities of Greater Buenos Aires and the provincial interior.
The launch of the program "Somos Bonaerenses," with extremely low audience levels and an obvious advertising load, exposes a discretionary use of public funds that is far removed from the real demands of the population.
