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A man speaking at a podium with the Mercado Libre logo in the background.
The company led by Marcos Galperin climbed positions for the third consecutive year | Camara La Derecha Diario
ARGENTINA

MercadoLibre ranks among the 50 most valuable brands in the world

The Kantar BrandZ global ranking estimated that the firm led by Marcos Galperin climbed positions for the third consecutive year

by

Editorial Team

The Argentine company MercadoLibre reached the 50th position in the Kantar BrandZ global ranking, consolidating itself as the only Latin American brand in the prestigious list of the 100 most valuable in 2025.

With an estimated brand value of US$49.846 billion, the firm led by Marcos Galperin climbed positions for the third consecutive year: it occupied the 72nd place in 2023 and the 57th in 2024.

In this edition, MercadoLibre was one step away from JPMorgan, the largest bank in the U.S.,  which ranked 49th with US$50.697 billion in valuation.

An ecommerce model gaining global ground

The Kantar BrandZ report praised the performance of MercadoLibre and Amazon within the e-commerce sector. According to the study, "both brands grew despite the increasing competition from low-cost cross-border ecommerce platforms."

MercadoLibre's competitive advantage, according to the analysis, lies in its regional strategy: "Brands like Flipkart (India) and MercadoLibre (Latin America) have sought a local advantage in areas such as payments and last-mile delivery," the report highlights.

Additionally, the consultancy noted that MercadoLibre and Sam's Club achieved above-average performance in their category, along with other brands that re-entered the ranking like Whole Foods and JD.com.

Two men climb a wooden ladder in a modern building, one carries a blue document and the other wears a blue suit.
Javier Milei at Mercado Libre with Marcos Galperin | La Derecha Diario

Ranking of the 10 most valuable brands in the world in 2025

  1. Apple: US$1.299.655 billion
  2. Google: US$944.137 billion
  3. Microsoft: US$884.816 billion
  4. Amazon: US$866.118 billion
  5. Nvidia: US$509.442 billion
  6. Facebook: US$300.662 billion
  7. Instagram: US$228.947 billion
  8. McDonald's: US$221.079 billion
  9. Oracle: US$215.354 billion
  10. Visa: US$213.348 billion
  11. Tencent: US$174.005 billion
  12. Mastercard: US$167.882 billion
  13. IBM: US$125.973 billion
  14. Coca-Cola: US$119.979 billion
  15. Walmart: US$119.580 billion
  16. Netflix: US$115.271 billion
  17. Louis Vuitton: US$111.938 billion
  18. Hermès: US$109.421 billion
  19. Telekom/T-Mobile: US$105.717 billion
  20. Accenture: US$103.810 billion
  21. Costco: US$100.809 billion
  22. Aramco: US$93.554 billion
  23. SAP: US$92.347 billion
  24. Verizon: US$90.490 billion
  25. The Home Depot: US$89.230 billion
  26. YouTube: US$89.110 billion
  27. AT&T: US$86.878 billion
  28. Tesla: US$86.043 billion
  29. Alibaba: US$81.208 billion
  30. Adobe: US$80.759 billion
  31. LinkedIn: US$76.636 billion
  32. TikTok: US$75.669 billion
  33. Moutai: US$74.446 billion
  34. Starbucks: US$69.732 billion
  35. Salesforce: US$69.503 billion
  36. Cisco: US$68.268 billion
  37. American Express: US$65.886 billion
  38. Snapdragon: US$65.632 billion
  39. Huawei: US$64.657 billion
  40. Marlboro: US$64.101 billion
  41. ServiceNow: US$62.841 billion
  42. Chanel: US$62.292 billion
  43. Texas Instruments: US$59.863 billion
  44. Intuit: US$59.009 billion
  45. Tata Consultancy Services: US$57.333 billion
  46. ADP: US$56.969 billion
  47. AMD: US$56.629 billion
  48. UPS: US$55.007 billion
  49. JPMorgan: US$50.697 billion
  50. MercadoLibre: US$49.846 billion
  51. Nike: US$49.444 billion
  52. Disney: US$48.665 billion
  53. Chase: US$48.117 billion
  54. Haier: US$47.578 billion
  55. VMware: US$47.076 billion
  56. HDFC Bank: US$44.959 billion
  57. Uber: US$44.197 billion
  58. Wells Fargo: US$44.196 billion
  59. RBC: US$44.179 billion
  60. ChatGPT: US$43.562 billion
  61. Xbox: US$43.047 billion
  62. China Mobile: US$41.299 billion
  63. Spectrum: US$40.037 billion
  64. Intel: US$37.390 billion
  65. Zara: US$37.246 billion
  66. Airtel: US$37.094 billion
  67. Siemens: US$36.390 billion
  68. Xfinity: US$36.069 billion
  69. Dell Technologies: US$35.446 billion
  70. UnitedHealthcare: US$35.238 billion
  71. L'Oréal Paris: US$35.090 billion
  72. ICBC: US$33.915 billion
  73. Infosys: US$33.096 billion
  74. Commbank: US$32.093 billion
  75. Lowe's: US$30.859 billion
  76. Spotify: US$29.687 billion
  77. Toyota: US$29.329 billion
  78. Samsung: US$29.253 billion
  79. BCA: US$28.749 billion
  80. Meituan: US$27.925 billion
  81. Bank of America: US$27.524 billion
  82. PayPal: US$27.228 billion
  83. KFC: US$26.875 billion
  84. Ping An: US$26.326 billion
  85. Stripe: US$26.127 billion
  86. Chipotle: US$26.125 billion
  87. IKEA: US$25.673 billion
  88. ExxonMobil: US$25.544 billion
  89. Booking.com: US$25.060 billion
  90. Morgan Stanley: US$24.784 billion
  91. FedEx: US$23.978 billion
  92. Sony: US$23.858 billion
  93. Agricultural Bank of China: US$23.550 billion
  94. ALDI: US$23.386 billion
  95. Hilton: US$23.000 billion
  96. Xiaomi: US$21.917 billion
  97. Uniqlo: US$21.599 billion
  98. Adidas: US$21.067 billion
  99. Doordash: US$20.880 billion
  100. Mercedes-Benz: US$20.815 billion

How brand value is calculated according to Kantar BrandZ

The Kantar BrandZ methodology combines financial information from the parent company with consumer perceptions. The process consists of three steps:

Determination of intangible earnings
It calculates what portion of earnings comes from intangible assets like the brand, patents, or reputation, based on data from S&P Capital IQ and other financial reports.

Brand allocation
Through an "attribution rate," a percentage of those intangible earnings is assigned to each specific brand operating under the parent company.

Future projection
A multiplier (based on profitability projections) is applied to estimate the brand's future financial value.

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