MercadoLibre ranks among the 50 most valuable brands in the world

The Argentine company MercadoLibre reached the 50th position in the Kantar BrandZ global ranking, consolidating itself as the only Latin American brand in the prestigious list of the 100 most valuable in 2025.

With an estimated brand value of US$49.846 billion, the firm led by Marcos Galperin climbed positions for the third consecutive year: it occupied the 72nd place in 2023 and the 57th in 2024.

In this edition, MercadoLibre was one step away from JPMorgan, the largest bank in the U.S., which ranked 49th with US$50.697 billion in valuation.

An ecommerce model gaining global ground

The Kantar BrandZ report praised the performance of MercadoLibre and Amazon within the e-commerce sector. According to the study, "both brands grew despite the increasing competition from low-cost cross-border ecommerce platforms."

MercadoLibre's competitive advantage, according to the analysis, lies in its regional strategy: "Brands like Flipkart (India) and MercadoLibre (Latin America) have sought a local advantage in areas such as payments and last-mile delivery," the report highlights.

Additionally, the consultancy noted that MercadoLibre and Sam's Club achieved above-average performance in their category, along with other brands that re-entered the ranking like Whole Foods and JD.com.

Javier Milei en Mercado Libre junto a Marcos Galperin

Ranking of the 10 most valuable brands in the world in 2025

Apple: US$1.299.655 billion
Google: US$944.137 billion
Microsoft: US$884.816 billion
Amazon: US$866.118 billion
Nvidia: US$509.442 billion
Facebook: US$300.662 billion
Instagram: US$228.947 billion
McDonald's: US$221.079 billion
Oracle: US$215.354 billion
Visa: US$213.348 billion
Tencent: US$174.005 billion
Mastercard: US$167.882 billion
IBM: US$125.973 billion
Coca-Cola: US$119.979 billion
Walmart: US$119.580 billion
Netflix: US$115.271 billion
Louis Vuitton: US$111.938 billion
Hermès: US$109.421 billion
Telekom/T-Mobile: US$105.717 billion
Accenture: US$103.810 billion
Costco: US$100.809 billion
Aramco: US$93.554 billion
SAP: US$92.347 billion
Verizon: US$90.490 billion
The Home Depot: US$89.230 billion
YouTube: US$89.110 billion
AT&T: US$86.878 billion
Tesla: US$86.043 billion
Alibaba: US$81.208 billion
Adobe: US$80.759 billion
LinkedIn: US$76.636 billion
TikTok: US$75.669 billion
Moutai: US$74.446 billion
Starbucks: US$69.732 billion
Salesforce: US$69.503 billion
Cisco: US$68.268 billion
American Express: US$65.886 billion
Snapdragon: US$65.632 billion
Huawei: US$64.657 billion
Marlboro: US$64.101 billion
ServiceNow: US$62.841 billion
Chanel: US$62.292 billion
Texas Instruments: US$59.863 billion
Intuit: US$59.009 billion
Tata Consultancy Services: US$57.333 billion
ADP: US$56.969 billion
AMD: US$56.629 billion
UPS: US$55.007 billion
JPMorgan: US$50.697 billion
MercadoLibre: US$49.846 billion
Nike: US$49.444 billion
Disney: US$48.665 billion
Chase: US$48.117 billion
Haier: US$47.578 billion
VMware: US$47.076 billion
HDFC Bank: US$44.959 billion
Uber: US$44.197 billion
Wells Fargo: US$44.196 billion
RBC: US$44.179 billion
ChatGPT: US$43.562 billion
Xbox: US$43.047 billion
China Mobile: US$41.299 billion
Spectrum: US$40.037 billion
Intel: US$37.390 billion
Zara: US$37.246 billion
Airtel: US$37.094 billion
Siemens: US$36.390 billion
Xfinity: US$36.069 billion
Dell Technologies: US$35.446 billion
UnitedHealthcare: US$35.238 billion
L'Oréal Paris: US$35.090 billion
ICBC: US$33.915 billion
Infosys: US$33.096 billion
Commbank: US$32.093 billion
Lowe's: US$30.859 billion
Spotify: US$29.687 billion
Toyota: US$29.329 billion
Samsung: US$29.253 billion
BCA: US$28.749 billion
Meituan: US$27.925 billion
Bank of America: US$27.524 billion
PayPal: US$27.228 billion
KFC: US$26.875 billion
Ping An: US$26.326 billion
Stripe: US$26.127 billion
Chipotle: US$26.125 billion
IKEA: US$25.673 billion
ExxonMobil: US$25.544 billion
Booking.com: US$25.060 billion
Morgan Stanley: US$24.784 billion
FedEx: US$23.978 billion
Sony: US$23.858 billion
Agricultural Bank of China: US$23.550 billion
ALDI: US$23.386 billion
Hilton: US$23.000 billion
Xiaomi: US$21.917 billion
Uniqlo: US$21.599 billion
Adidas: US$21.067 billion
Doordash: US$20.880 billion
Mercedes-Benz: US$20.815 billion

How brand value is calculated according to Kantar BrandZ

The Kantar BrandZ methodology combines financial information from the parent company with consumer perceptions. The process consists of three steps:

Determination of intangible earnings
It calculates what portion of earnings comes from intangible assets like the brand, patents, or reputation, based on data from S&P Capital IQ and other financial reports.

Brand allocation
Through an "attribution rate," a percentage of those intangible earnings is assigned to each specific brand operating under the parent company.

Future projection
A multiplier (based on profitability projections) is applied to estimate the brand's future financial value.