Milei Effect: Decathlon opens its 2,500 m² megastore in Córdoba

The French chain Decathlon officially announced the opening of its first store in Córdoba with an opening date set for May 30. The new store will operate on the third level of Nuevocentro Shopping and will have a covered area of 2,500 square meters of showroom. This strong commercial investment is part of a growth plan by the company that aims to open more than 20 stores in the next 5 years.

The ambitious private sector project will require a total investment exceeding US$ 100 million and will generate around 750 direct jobs. For the Córdoba capital branch, the operation will involve the creation of 50 genuine jobs funded by the company. Francisco Tedin, an executive of the firm, highlighted the strategic potential of the Córdoba market due to the high consumption density present.

The grand opening will take place at 10 in the morning and will feature significant recreational activities to welcome families from the province. The first 200 visitors to enter the commercial premises will receive gift cards with amounts ranging from $ 40,000 to $ 400,000. Additionally, the first 100 purchases made will receive a special souvenir from the international brand to celebrate its establishment.

Advanced technology and variety for commercial development

The point of sale will offer items related to more than 70 different sports disciplines and will have around 3,300 products in stock. The company will maintain the same commercial scheme it uses in European markets to cater to amateur and professional athletes. The showroom will incorporate a mixed system with three traditional checkout counters and 7 self-checkout terminals equipped with RFID technology.

The brand's arrival comes after the success recorded at its first branch in Vicente López, which attracted 10,000 people. The executives of the shopping center highlighted the value of adding an international brand that enhances free competition and capital investment. The arrival of the chain consolidates the Mediterranean region as an attractive location for the corporate expansion of large global firms.