The toy industry sector in Argentina is preparing for Children's Day by showing a noticeable change in consumer habits and in the way of marketing, according to representatives from the Argentine Chamber of the Toy Industry (CAIJ).
In a conversation with Radio Mitre, the president of the institution, Matías Furió, described a scenario shaped by digitalization, which is transforming both the way consumers access products and the role played by traditional stores.
According to Furió, sales through online platforms have increased by 30%, a trend that gained momentum after the pandemic and reflects how the public is increasingly opting for virtual purchases, both within the country and abroad.
"Sales are showing great dynamism. Virtual stores, both nationally and internationally, have grown by thirty percent," the businessman specified.
