La Derecha Diario Panicafé launches its digital currency and bets on an innovative loyalty model
The Córdoba-based company is launching its own digital currency and a web app to reward the loyalty of its frequent customers
The traditional Cordoban coffee shop chain Panicafé is preparing to take a technological leap with the launch of its own digital currency. Starting July 25, customers will be able to access a web app that promises to revolutionize the way loyalty is rewarded. The digital system was developed together with Bondum, a technology company based in Buenos Aires.
The new ecosystem will allow users to accumulate digital credits and exchange them for discounts, exclusive products, or special benefits. The proposal is based on blockchain technology and aims to optimize the relationship between the business and its frequent customers. The currency operates on the decentralized Solana network, one of the most efficient platforms for this type of transaction.
The official presentation will take place at the Rafael Núñez Avenue branch, where a live demonstration will be held. During the event, the operation of the system and how customers can access the benefits will be explained. The company stated that this step marks a new stage of direct connection with its community.
A digital consumption experience that rewards loyalty
The application will allow users to manage their account from their cell phone quickly and easily. In addition to accumulating credits for each purchase, they will be able to exchange or use them whenever they wish. This digital tool seeks to modernize the experience at the point of sale.
This way, there will no longer be a need to rely on old paper card or promotion schemes. Through the use of blockchain, the system ensures transparency, speed, and traceability in every operation. Panicafé thus becomes one of the first coffee shops outside the capital to adopt a decentralized infrastructure.
The coffee shop stated that the idea seeks to facilitate the user experience and stay close to its customers. The company highlights the positive impact that this technological integration can have on the consumer experience. With this approach, the Córdoba coffee shop strengthens its position as a forward-looking brand.
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