Perplexity, the AI-powered search engine that Apple could acquire to surpass Google

The company with the apple logo is considering acquiring Perplexity AI, a search engine that combines AI and natural language.

This move would allow Apple to advance in artificial intelligence and stop relying on Google.

What is Perplexity AI and why is everyone talking about this company?

Perplexity is an artificial intelligence-powered search engine launched in December 2022, just weeks after ChatGPT.

It stands out from other search engines because it responds with natural, personalized, and predictive language. It's like having a virtual assistant that understands context.

A search engine that learns from you

Its creators explain that the system has "contextual awareness" and can adapt to your interests as you use it.

The goal is to transform web search into a conversational, fluid, and intuitive experience.

Apple sets its sights on Perplexity

According to Bloomberg, Apple executives are already considering acquiring the company to strengthen its presence in the world of generative AI.

Adrian Perica, Apple's head of acquisitions, reportedly presented the proposal to Eddy Cue, one of the key vice presidents.

No formal offer, but advanced talks

Although there is still no official offer on the table, discussions have reportedly taken place on more than one occasion.

This move would serve both to add talent in artificial intelligence and to advance with a proprietary search engine.

Does Apple want to break with Google?

Apple earns billions for having Google as the default search engine on iPhones, but regulatory pressure is increasing.

If antitrust authorities force that relationship to end, having Perplexity as the foundation for its own search engine could be key.