The Deportivo Municipal found an innovative way to face the complicated financial situation it has been going through for several years. The historic club from Lima launched a collective sponsorship campaign that unexpectedly became a phenomenon and allowed it to gather 1,000 sponsors on a single jersey.
The initiative arose in response to the economic problems affecting the institution and which, over time, also impacted the team's sports performance. Faced with the need to generate new income, the club's authorities implemented a strategy that quickly sparked the interest of numerous collaborators.
The project began in January of this year, when Deportivo Municipal decided to offer spaces on its jersey through a platform specially created for the campaign.
