After ending nine years of relationship with Kappa, Racing will debut its new shirt in the classic against River in the Cylinder this Sunday, marking the beginning of its relationship with Nike. In this context, the Academy published a video presenting the jacket focusing on the identity of the fan, with the voice of Guillermo Francella, a renowned fan of
the club.“Some will call it insanity. We call it Racing”, was the motto chosen to introduce the new shirt, which included the participation of players such as Adrián “Maravilla” Martínez, Santiago Sosa, Gabriel Rojas and the leader of the women's team
Rocío Bueno.The agreement with the American brand will run until December 2028 and represents an annual income of close to six million dollars, including fixed payments, royalties and the provision of clothing. This is a key contract for the club's economy, which also includes the development of official products and the international positioning of the Racing brand.
As reported by the institution, the launch includes an initial catalog of 70 products with about 150,000 units available, made with the same technology used by elite equipment worldwide. The line will be expanded throughout the year
