Disney is facing one of the biggest commercial setbacks in its recent history. The new live-action version of Snow White ended its run in theaters with multimillion-dollar losses.
Despite the heavy investment and the presence of stars such as Rachel Zegler and Gal Gadot, the film failed to win over audiences. Criticism, controversy, and narrative changes were decisive factors.
How much did Disney lose with Snow White?
- The production cost more than 289 million dollars.
- Worldwide box office revenue barely reached 205.5 million.
- Final losses exceed 115 million, according to Collider.
The disaster was foreseeable. The company cut the advertising campaign before the premiere, anticipating low performance. The attempt to extend its run in theaters also failed.
The controversies that marked the project
Since its announcement, the new Snow White has been the focus of criticism. The choice of Rachel Zegler as the lead caused backlash in some sectors of the audience.
In addition, several changes to the original story were not well received. Zegler's and Gadot's statements in interviews, far from calming the situation, ended up fueling the controversy.
