The new version of Snow White was a complete failure and left Disney with losses of more than 100 million dollars
Disney is facing one of the biggest commercial setbacks in its recent history. The new live-action version of Snow White ended its run in theaters with multimillion-dollar losses.
Despite the heavy investment and the presence of stars such as Rachel Zegler and Gal Gadot, the film failed to win over audiences. Criticism, controversy, and narrative changes were decisive factors.
The disaster was foreseeable. The company cut the advertising campaign before the premiere, anticipating low performance. The attempt to extend its run in theaters also failed.
Since its announcement, the new Snow White has been the focus of criticism. The choice of Rachel Zegler as the lead caused backlash in some sectors of the audience.
In addition, several changes to the original story were not well received. Zegler's and Gadot's statements in interviews, far from calming the situation, ended up fueling the controversy.
Zegler was questioned for saying that the original story was "weird" and "outdated." Gadot, meanwhile, spoke about a more empowered and modern queen, which also sparked criticism.
For many, the film betrayed the spirit of the 1937 classic. That perception was reflected in the rejection by a large part of the audience.
The failure of Snow White led Disney to review its strategy with live-action adaptations. Internally, there is talk of a "creative crisis" that requires urgent corrections.
Although other titles such as Lilo & Stitch managed to somewhat mitigate the impact, the damage is done. The House of Mouse has accumulated more setbacks than successes in its latest ventures.