The establishment will also incorporate RFID technology and smart checkout systems to streamline the payment process and improve inventory management.
Superdry & Co will open its first store in Argentina in October and is preparing for regional expansion from the country
The establishment will also incorporate RFID technology and smart checkout systems to streamline the payment process and improve inventory management.
Superdry & Co confirmed the opening date of its first physical store in Argentina. The store will start operating on October 8 at Unicenter.
The physical arrival will come just over a month after the launch of the e-commerce channel. The company aims to develop an omnichannel strategy and use the country as a platform for regional expansion.
Superdry & Co combines references from American vintage style with elements of contemporary British fashion. Its proposal targets a premium quality segment with competitive prices.
These tools will allow for real-time stock tracking and connect the store's inventory with the online channel.
The opening in Unicenter will also play a role in the regional plan of Superdry & Co. The store will serve as a headquarters for Latin America and will be the base for expansion into other markets.
Starting in 2027, the company plans to move into Brazil, Uruguay, Paraguay, Bolivia, Chile, Ecuador, and Peru. In parallel, it aims to open ten stores per year in Argentina.
“After the launch of e-commerce, opening our first physical store in Unicenter is a key moment: it allows us to offer the Argentine consumer the full brand experience, with the same design, quality, and price found in Europe,” said Ezequiel García, co-founder of Tango Fabric.
The executive explained that the choice of Argentina as a starting point responds to the intention of using the local market as a platform for regional growth.