YPF inaugurated its first service station in Nordelta under the YPF Black format, a new premium concept with which the company seeks to elevate the standard of service, technology, and experience for its customers. The opening marks another step in the modernization of the oil company's network of stations, in line with a broader transformation of its commercial strategy.
The new model was presented as a world-class station, designed not only for refueling but also to offer a comprehensive experience throughout the customer's stay. The format combines personalized service, vehicle services, high-quality gastronomy, and special benefits within the Serviclub program.
During the inauguration, YPF's president and CEO, Horacio Marín, highlighted the quality leap that this new proposal represents. As he explained, YPF Black is “a new way of understanding the service station,” as it aims to care for every interaction and detail, with the goal of improving the consumer experience.
Marín also expressed his enthusiasm for the new format and stated: “I have total pride. The quality is extraordinary.” In that same vein, he affirmed that YPF aims to become “the best company in Argentina, with the greatest image and most technology,” and added that the company aspires to be among the best in the world.
