This technology allows YPF to adjust prices, anticipate demand, improve services, and ensure transparency
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YPF inaugurated the Real Time Intelligence Center (RTIC) for Commercialization, the first of its kind in Latin America, with the goal of revolutionizing the way it operates and monitors its network of service stations and stores throughout the country.
The facility is located on the 11th floor of the Torre YPF in Puerto Madero and marks an unprecedented technological milestone in the regional energy sector.
"We're going to revolutionize the way fuel is sold in the country," stated Horacio Marín, president and CEO of YPF.
What is the RTIC and how does it work?
The RTIC is a state-of-the-art control room from which YPF's entire commercial operation is monitored in real time. From there, the company can analyze key data, make instant strategic decisions, and enhance the customer experience at every point of sale.
Its notable capabilities include:
Real-time monitoring of more than 1,600 service stations.
Active tracking of more than 1,000 Full stores.
Live control of more than 2,000 supply trucks.
Analysis of vehicle flow through 33 cameras.
Automated processing of more than one million daily transactions.
All managed from a videowall with 32 screens.
This technology enables YPF to adjust prices, anticipate demand, improve services, and ensure transparency in its commercialization network.
Self-service pilots: new fueling model
YPF inaugura su centro inteligente RTIC y revoluciona la venta de combustibles
Meanwhile, YPF launched five pilot tests of stations with self-service mode in:
Pringles, Av. Dorrego and Av. Alcorta (Buenos Aires City)
Ovidio Lagos (Rosario)
Mariano Boedo (Chacras de Coria, Mendoza)
Customers who use this system between 00:00 and 06:00 and pay with the YPF APP receive a 5% discount on the fuel price.
This proposal represents the first step toward a more flexible fueling model, where customers can personalize their experience and save time and money, leveraged by the RTIC's technological infrastructure.
Innovation to lead the future of energy
With this initiative, YPF is moving toward a strategy focused on:
Greater operational efficiency
Personalized customer experience
Real-time resource optimization
Expansion of smart technologies on a national scale
The progressive rollout of this system will allow other provinces in the country to adopt the self-service mode as a new commercial paradigm driven by data analysis and automation is consolidated.
