YPF inaugurated the Real Time Intelligence Center (RTIC) for Commercialization, the first of its kind in Latin America, with the goal of revolutionizing the way it operates and monitors its network of service stations and stores throughout the country.
The facility is located on the 11th floor of the Torre YPF in Puerto Madero and marks an unprecedented technological milestone in the regional energy sector.
"We're going to revolutionize the way fuel is sold in the country," stated Horacio Marín, president and CEO of YPF.
What is the RTIC and how does it work?
The RTIC is a state-of-the-art control room from which YPF's entire commercial operation is monitored in real time. From there, the company can analyze key data, make instant strategic decisions, and enhance the customer experience at every point of sale.
Its notable capabilities include:












