The historic sports drink brand Gatorade announced a significant transformation in the composition of its products, confirming that it will progressively eliminate artificial colors from its most popular formulas in the United States. The decision is part of a growing trend in the food industry, driven by changes in consumer preferences and an increasingly critical political environment with synthetic additives
.The measure comes in a context in which public figures such as Robert F. Kennedy Jr. have questioned the use of artificial colors in foods and beverages, describing them as potentially harmful to health. In response, several large companies have begun to reformulate their products. These include General Mills, Nestle, Kraft Heinz
and Hershey.In the case of Gatorade, owned by PepsiCo, the transition will begin in the short term. The company reported that its powdered sachets will completely eliminate artificial colors during spring, while by autumn three of its best-selling flavors, “Fruit Punch”, “Lemon Lime” and “Orange”, will stop using these additives both in their classic version and in the sugar-free line
.
To maintain the characteristic appearance of its beverages, the company will turn to alternatives of natural origin, such as seaweed, turmeric and blue pea flower extracts. According to the company, these ingredients will preserve the intense colors that identify the brand without resorting to
