A woman looks at an Instagram story image where another woman is smiling next to a Dyson product, joined by colorful emojis.
MEXICO

Mariana Rodríguez promoted an air purifier during the environmental crisis.

The influencer, and wife of the governor, generates controversy by promoting a top-level device amid an environmental crisis.

The environmental crisis in Nuevo León has intensified due to a series of forest and urban fires, coupled with strong gusts of wind. 

This has caused a severe deterioration in air quality in the Monterrey Metropolitan Area.

A person smiling with loose hair and a blurry background.
Insensitivity of officials | La Derecha Diario

In response, the state Environmental Secretariat has maintained an active environmental contingency to protect the population.

top-level Air Purifier Promotion

In this context, Mariana Rodríguez, influencer and wife of Nuevo León's governor, Samuel García, shared a video on her social media promoting a high-end air purifier.

In the material, Rodríguez highlights the device's features and its effectiveness in improving indoor air quality.

A firefighter with a helmet and protective mask is in profile against an intense fire in the background.
Fires | La Derecha Diario

Reactions on Social Media

The publication caused a wave of criticism on social media.

Users pointed out that promoting a top-level product amid an environmental crisis could be interpreted as a lack of sensitivity.

Especially considering that not everyone can access such devices.

A person dressed as Buzz Lightyear next to a woman smiling outdoors.
Frivolity | La Derecha Diario

Some comments expressed that the influencer should focus on promoting accessible measures for the majority of the population.

As well as supporting initiatives to mitigate pollution.

Current Air Quality Situation in Nuevo León

The air quality in Nuevo León has reached alarming levels due to the multiple fires recorded in recent days.

A ruined industrial structure with smoke and flames visible in the surroundings.
Damaged factories | La Derecha Diario

Authorities have urged the population to stay indoors and avoid outdoor activities to reduce exposure to pollutants.

Additionally, emergency measures have been implemented, such as the suspension of industrial activities and the restriction of vehicular circulation in certain areas, with the aim of reducing emissions.

Importance of Preventive and Collective Measures

While air purifiers can be a useful tool for improving air quality in enclosed spaces,

public health experts emphasize the need to address the issue comprehensively.

This includes the implementation of effective public policies, the promotion of sustainable practices, and the active participation of citizens in actions that contribute to reducing environmental pollution.

The promotion of top-level products amid an environmental crisis can be perceived as insensitive by public figures.

It's essential that leaders and influencers focus their efforts on supporting accessible and effective measures for the entire population.

Aiming to foster collaboration and collective responsibility in seeking solutions to the environmental challenges facing Nuevo León.

➡️ Mexico

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