Nissan, the Japanese automotive manufacturer with a presence in Mexico since 1961, has expressed its concern over the possible imposition of 25% tariffs. The measure, pushed by United States President Donald Trump, would affect Mexican imports.
Currently, the company exports approximately 320,000 vehicles from Mexico to the U.S. each year. If the tariffs are applied, its profitability would be seriously affected.
A returning threat
During Donald Trump's presidency (2017-2021), a similar measure had already been proposed. At that time, the goal was to incentivize automotive production within the U.S.
The automotive industry reacted with concern over the potential impact on production and costs. Nissan, with several plants in Mexico, was also affected by the uncertainty of that threat.
Impact on production and export
Nissan's factories in Mexico have been key in its production strategy for the North American market. However, the application of these tariffs puts its profitability at risk.
