Lumilagro returned to position himself in the public conversation after publishing a tweet on the occasion of the Falkland Islands cause. In the message, the company said:
“A very Argentinian thermos, like mate, like the Falkland Islands.
Today we remember those who gave their lives for the Fatherland and decided to pay them this tribute.”
The publication was accompanied by a promotional image of a limited edition of thermos with a light blue and white aesthetic, including the map of the Falkland Islands and the caption: “The Falklands are Argentinian, so is Lumilagro”.
Product, identity and national cause
The advertising piece combines three elements deeply rooted in Argentinian identity:
Mate as a cultural symbol The Malvinas
cause as a historic flag National production as
an added value The
limited edition clearly aims to capitalize on this cross between consumption and patriotism, on a date that is especially sensitive for collective memory.
