The Argentine Football Association (AFA) announced an agreement with Google for the technology company to become the new Global Main Sponsor of national teams. The agreement is based on Gemini, the artificial intelligence of the American giant, whose brand will appear exclusively in the team's official training clothing
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The announcement was made through the official networks of the parent company of Argentine football, accompanied by images of the new equipment withLionel Messias one of the main figures. The presence of Gemini in practical clothing will become a highly visible space for the company during the rallies, training sessions and international tours of the national team
"This strategic alliance unites the world champion with the leading global innovation company and represents a significant milestone that brings sport closer to technology, integrating the benefits of AI intosoccer culture,” the entity said in the official
statement.
From the management of the parent company of Argentine football, they highlight that the arrival of Google consolidates a process of sustained commercial growth over the past few years. “For the AFA, this addition represents the consolidation ofmore than eight years of uninterrupted commercial expansionand reaffirms the place that the Argentine National Team currently occupies as a platform with aglobal reach,” the statement added
. Gemini will have an exclusive presence in the National Team's training clothing
For his part, the commercial and marketing director of Albiceleste, Leandro Petersen, highlighted the magnitude of the new sponsorship as “the most important and strategic commercial agreement in recent years”
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With this agreement, the Argentine national team adds one of the most influential technology companies on the planet to its portfolio of sponsors, in an alliance that combines the global impact of football with the development of artificial intelligence.
