Through Gemini, Google joins the Argentine National Team as a new Global Main Sponsor

The Argentine Football Association (AFA) announced an agreement with Google for the technology company to become the new Global Main Sponsor of national teams. The agreement is based on Gemini, the artificial intelligence of the American giant, whose brand will appear exclusively in the team's official training clothing

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The announcement was made through the official networks of the parent company of Argentine football, accompanied by images of the new equipment with Lionel Messi as one of the main figures. The presence of Gemini in practical clothing will become a highly visible space for the company during the rallies, training sessions and international tours of the national team

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"This strategic alliance unites the world champion with the leading global innovation company and represents a significant milestone that brings sport closer to technology, integrating the benefits of AI into soccer culture,” the entity said in the official

statement.

From the management of the parent company of Argentine football, they highlight that the arrival of Google consolidates a process of sustained commercial growth over the past few years. “For the AFA, this addition represents the consolidation of more than eight years of uninterrupted commercial expansion and reaffirms the place that the Argentine National Team currently occupies as a platform with a global reach,” the statement added