Milei praised the Lumilagro case and contrasting it with the closure of FATE

President Javier Milei once again defended the economic direction of his Government and used the Lumilagro case as an example of successful adaptation in a context of greater commercial openness. He did this during an interview on the ArgenData program, where he also harshly pointed out against business sectors that live on protectionism

.

In this context, the president was forceful in striking the contrast between those who reconvert and those who depend on privileges: “When the competition opens, there are some who want to do it and reconvert like Lumilagro, who is doing very well, or there are those who just want to hunt in the zoo or nothing and close.” The phrase summarizes one of the central axes of the liberal economic model: the elimination of artificial barriers and the promotion of real competition

.

The Lumilagro case is especially significant. The company recently denied versions released by Kirchnerism, such as the case of the deputy Miguel Ángel Pichetto, who had falsely claimed that the firm was in the process of closing with mass layoffs. Far from that situation, the company reported achieving an all-time sales record over the past weekend.

This growth is largely explained by a strategy based on innovation and efficiency. The firm launched the “Luminox Pampa” thermos, a product of higher quality than its previous versions, but at a lower cost, thus achieving a better adaptation to market demands. According to the company itself, this combination made it possible to double its sales and resume a path of expansion

.

In addition, Lumilagro moved forward with a restructuring plan that includes the opening of its own stores and the start of exports to countries such as Uruguay and Brazil, with an eye on future global expansion. This approach contrasts with that of other companies that, faced with economic openness, chose to reduce their activity or directly leave the market

.

In that sense, Milei also pointed to cases such as that of Fate, which she linked to a business model that is only possible in protectionism. For years, these types of companies operated in a closed market, with high prices for consumers and without real incentives to innovate

.