The international positioning of Argentina recorded a strong advance and reached its best historical result in the index prepared by Brand Finance, a leap that the report itself directly links to the impact and appeal of the policies promoted by President Javier Milei.
According to the Global Soft Power Index 2026 report, the country obtained 45.2 points and ranked 37th in the global ranking, which represents its best performance since it began to be evaluated in this measurement in 2019. It is also the largest increase recorded within the Top 50 during the last year, a figure that confirms the strengthening of Argentina's international projection.
The report explicitly states that this progress is due to the growing global interest caused by the current libertarian administration. The study states that this interest influenced the perception of the country positively during the last year. The impact was reflected especially in influence indicators and international visibility.
This international recognition consolidates a significant improvement in the country's image, which now ranks between Monaco, which obtained 45.5 points, and Thailand, with 45 points. The position reached represents the highest point in the country's recent trajectory within this ranking, reflecting sustained improvement in its global projection.
