The Brand Finance study
The Global Soft Power Index is considered one of the main international studies on global influence and is prepared based on surveys conducted with tens of thousands of people in more than one hundred countries.
The Global Soft Power Index 2026 revealed that Milei strengthened the country's international image and visibility
The Global Soft Power Index is considered one of the main international studies on global influence and is prepared based on surveys conducted with tens of thousands of people in more than one hundred countries.
The international positioning of Argentina recorded a strong advance and reached its best historical result in the index prepared by Brand Finance, a leap that the report itself directly links to the impact and appeal of the policies promoted by President Javier Milei.
According to the Global Soft Power Index 2026 report, the country obtained 45.2 points and ranked 37th in the global ranking, which represents its best performance since it began to be evaluated in this measurement in 2019. It is also the largest increase recorded within the Top 50 during the last year, a figure that confirms the strengthening of Argentina's international projection.
The report explicitly states that this progress is due to the growing global interest caused by the current libertarian administration. The study states that this interest influenced the perception of the country positively during the last year. The impact was reflected especially in influence indicators and international visibility.
This international recognition consolidates a significant improvement in the country's image, which now ranks between Monaco, which obtained 45.5 points, and Thailand, with 45 points. The position reached represents the highest point in the country's recent trajectory within this ranking, reflecting sustained improvement in its global projection.
The index evaluates each nation's ability to influence the international stage through non-coercive factors, including reputation, culture, values, governance, international relations, business, education, media, and perceived impact.
After the publication of the ranking, President Milei personally highlighted the result. The head of state shared the report on his social media under the slogan "NEIGHBORHOOD PHENOMENON", in reference to the leap recorded by Argentina in the global index, thanks to his government.
The result of the study confirms that the country is going through a stage of growing international prominence, driven by the global interest caused by its current political course.