Halloween reached a historic sales record in Argentina in 2026, with a 30% increase in the marketing of costumes, party supplies, and decoration products compared to 2025.
The growth occurred in both physical stores and online platforms, in a context of price stability that also allowed product prices to remain at levels similar to last year, according to data from the Argentine Chamber of the Toy Industry (CAIJ).
This situation, achieved thanks to the successful economic policy of the government of Javier Milei, helped sustain consumers' purchasing power and contributed to stimulating sales volume during the season.
Cristina Kirchne.
The increase in demand was reflected in various categories of products related to the celebration. Among the most popular items chosen by consumers were plastic pumpkins, spider web kits, balloon sets, witch hats, masks, and face paint.
The performance also reached across the country, with celebrations and large events in different parts of Argentina. One of the most notable cases was Avenida Arístides Villanueva in Mendoza, where over 20,000 people participated in the Halloween festivities.
The results confirmed that the holiday reached a new record within the Argentine commercial calendar. According to the entity, Halloween established itself in 2026 as a significant consumption date, practically positioning itself as a "fourth commercial season" of the year.
Historic sales record for Halloween.
Its importance in the market lies between two traditionally strong periods for commerce: Children's Day and the end-of-year holidays.
Thus, the celebration ceased to represent merely a recreational activity and also became a sales opportunity for stores and various segments of the toy industry.
The data from the Argentine Chamber of the Toy Industry reflects the consolidation of a new date within the national consumption calendar, with an impact that reached both traditional stores and digital platforms.
