
Bank of Córdoba: significant collapse in profits and million-dollar expenses on advertising
The provincial entity showed a 98% drop in profits while maintaining substantial expenditures in non-financial areas
Banco de Córdoba closed the first half of 2025 with profits at historic lows. It reported just $866 million in net profit, which means a year-on-year drop of more than 98%. The contrast is striking compared to the $66,000 million it had reported in the first half of last year.
The operating result also showed a sharp decline. It went from $381,895 million in 2024 to $54,730 million in 2025, representing an 86% decrease. This reduction is explained by the loss of financial margin in a semester marked by lower interest rates and reduced inflation.
Interest income, the main source of funds, fell by almost 60%. From $345,170 million in 2024, it dropped to $146,081 million in 2025. Meanwhile, commission income grew 32% year-on-year, rising from $65,225 million to $85,694 million, which only partially offset the decline.

Loans on the rise and short-term deposits
The loan portfolio totaled $2.51 trillion as of June, with a 17% increase compared to December 2024. This growth was driven by financing to the private sector. Meanwhile, credit to the public sector remained at more moderate levels during the first half of the year.
Managed deposits reached $3.79 trillion, representing a 6.2% increase compared to the end of 2024. The public sector contributed $1.32 trillion, up from the previous $915 billion. In contrast, private deposits fell slightly to $2.46 trillion compared to the previous $2.65 trillion.
More than 85% of deposits remain placed at 30 days, which forces the bank to face a high monthly turnover of funds. Only 9% are placed at terms of 90 to 180 days and less than 1% exceed one year. Even with this fragility, the share of very short-term deposits fell compared to 2024, when they exceeded 95%.

Pressure from labor and administrative expenses
Personnel expenses amounted to $99,317 million, below the $124,607 million in 2024. However, severance payments increased thirteenfold. They went from $840 million to $11,591 million in one year, while salaries and social security contributions fell to $66,751 million and $19,441 million, respectively.
Banco de Córdoba's administrative expenses totaled $112,406 million in the semester.For advertising and publicity, it allocated $2,109 million, a figure lower than the $2,668 million in 2024, but still high in a context of strong adjustment. At the same time, it spent $27,324 million on administrative services, $27,619 million on maintenance, and $32,923 million on taxes.
Some cuts were drastic: cash transportation was reduced from $12,956 million to $3,196 million (-75%) and insurance expenses fell from $3,518 million to $269 million (-90%). Nevertheless, advertising and administrative management expenses continue to represent a significant weight in the provincial bank's balance sheet.
Allocating more than $2,000 million to advertising is an absolute irresponsibility that reveals misguided management priorities. While the country is undergoing a severe adjustment to reduce unnecessary expenses, the provincial bank keeps superfluous expenditures. Bancor should focus resources on strengthening loans and efficiency, not on advertising campaigns that squander public money without providing real value to citizens.
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