Bancor introduced Bezza, its new virtual wallet

Bancor introduced Bezza, its new virtual wallet
Presentation of "Bezza," the new virtual wallet from Banco de Córdoba
porEditorial Team
Argentina

The provincial entity launched its own app for payments, collections, and savings, with a rate that promises to exceed the market average

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Banco de Córdoba has introduced "Bezza," its new virtual wallet developed in collaboration with the technology company Globant after five months of joint work. The application will allow users to send and receive money, make payments at businesses, and access an account with daily remuneration. The institution assures that it will offer "the most competitive rate in the financial market."

Bezza will be available starting in November and can be downloaded for free on mobile devices. Access will be possible for both current clients and new users who register with a national ID or through their Ciudadano Digital (CIDI) account. The wallet will, in the future, integrate public services from the Government of Córdoba.

The launch is part of the bank's digitalization strategy, which already has more than 2 million clients and aims to add 400,000 users in the first year. "With Bezza, we're meeting a specific demand: a reliable, simple solution with real benefits," stated Bancor's commercial manager, Guillermo Zolezzi.

Guillermo Zolezzi, gerente comercial de Bancor
Guillermo Zolezzi, gerente comercial de Bancor

A tool with benefits and local presence

In addition to the remuneration rate, the wallet will offer discounts at supermarkets, pharmacies, restaurants, transportation, and entertainment. It will also have an institutional presence at festivals and events in the province, such as Oktoberfest. "We want to be present in every space where the people of Córdoba are," Zolezzi said.

The name "Bezza" derives from an identity combination: "CordoBezza," referencing the project's provincial origin and belonging. The bank seeks to position the brand as a symbol of innovation and closeness within its own financial ecosystem.

Globant, Bancor's technology partner in this development, provided the digital infrastructure and will support the platform's maintenance. "We're seeking technological sovereignty and sustained digital evolution with our own resources," Zolezzi concluded.


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