What began as a project among friends has now become one of the country's most recognized gastronomic franchises. Pizzeria Popular was founded by Esteban Savio Simes and Diego Frydman in Córdoba Capital, and the company currently has more than 150 locations. Its growth continues with planned openings in markets such as Brazil, Mexico, the United States, and European countries.
The project took shape from a simple image: an oven, a freshly made pizza, a couple eating, and a beer on the table. From that visualization, Esteban began to build a concept inspired by traditional Neapolitan pizzerias. The idea was to replicate a space where the atmosphere is relaxed, the food is tasty, and the prices are affordable.
The business model was developed with a clear identity and an expansion strategy that prioritizes location and customer experience. Franchises are opened in strategic cities that allow the brand to be positioned regionally and internationally. The future projection includes the opening of the first location in New York and expansion to other capitals on the continent.
La pizzeria cuenta, actualmente, con más de 150 locales
With an entrepreneurial mindset, its founders are driving growth that knows no limits
The goal, according to its creators, is to scale without limits and become a global reference in the field. "We aim to be the largest pizzeria in the world," stated one of the partners. That ambition led them to install more than 90 ovens and to consolidate their presence in provinces, neighboring countries, and new global markets.
Throughout the process, they emphasize that learning came from both success and mistakes, their own and those of others. "If I fail, I'll try again," said Esteban about his decision to partner and take risks. Diego also valued the experience gained: "When you learn from your own mistakes, you become intelligent, but when you learn from others' mistakes, you become wise."
This case demonstrates that with organization, effort, and long-term vision, it is possible to grow a brand from an inland city to the world. The franchise model, combined with a solid work culture, made it possible to turn a local idea into an international reference. This is concrete proof of the potential that Argentine projects have when managed seriously and without relying on the State.
