Nearly 90,000 people attended the two days of music in the Valle de Punilla and caused 50,000 million pesos in lodging, transportation, and food services, among other items.
A preliminary report covered three central pillars:
The growth of provincial tourism
The consolidation of a loyal community
The strong nationwide reach of the event
Cosquín Rock and its tourism and economic impact
69.8% of festival attendees stayed in the region, and the average length of stay reached four nights, an indicator that reflects longer stays and higher spending at the destination.
El Cosquín Rock generó números impresionantes.
Spending on lodging exceeded 9,000 million pesos, while transportation caused more than 5,000 million pesos.
In addition, during their stay, tourists spent another 9,000 million pesos outside the venue, a figure that, according to the study, even exceeds the revenue collected inside the festival.
Among those who stayed overnight, 78.8% came from other provinces, 9.5% from Córdoba Capital, 8.4% from the provincial interior, and 3.3% from abroad.
Regarding the type of lodging, 91.1% chose hotels, campgrounds, or relatives' homes, while 8.9% used platforms such as Airbnb.
Cosquín Rock, with local, national, and international audiences
More than half of the audience (52.1%) arrived from other Argentine provinces, with Buenos Aires in the lead, followed by Santa Fe, Mendoza, Tucumán, Salta, and Entre Ríos.
The city of Córdoba contributed 28.6% of attendees, the provincial interior 11%, and the local area 6.2%. In addition, 2.1% arrived from countries such as Uruguay, Chile, Peru, and Bolivia.
In terms of transportation, 63.7% of tourists traveled in their own car, 21.6% by medium- or long-distance bus, and 13.7% by plane. To reach the venue, 55.2% used a car, 15.5% arrived on foot, and nearly 10% did so by bus.
Strong bond between the audience and Cosquín Rock
55.2% had already attended previous editions, with an average of 4.46 participations. Within that group, 44% attended between three and five times, and 21% were present at six or more editions.
Moreover, almost 20% purchased their ticket during the first month of sales, eight months before the event, confirming their early loyalty.
