The German automaker applied significant discounts on popular models such as Nivus, Virtus, and T-Cross.
The price drop also reached the utility vehicles Saveiro, whose values were reduced by approximately 25%. The Trendline Single Cab version now costs just over $31 million, while the more equipped variants are priced below $39 million.
Additionally, Volkswagen maintained the discounts it had already applied weeks ago on the Amarok, especially on the V6 versions. The Comfortline V6, for example, went from over $79 million to just over $73 million.
From the automotive sector, it is recognized that manufacturers are looking to stimulate sales after a first quarter with a decline in registrations compared to 2025, due to the price mismatch. They also highlight that the current scenario is very different from previous years marked by uncontrolled inflation, restrictions, and price distortions.
In parallel, many brands have begun to offer financing at 0% interest and special promotions to regain commercial dynamism. With a more orderly economy and inflation on the decline, automakers are starting to compete again by lowering prices, something that had been practically impossible in Argentina for years.
Volkswagen has once again announced a significant drop in the prices of several of its best-selling models, in line with the decrease in prices in the sector, with discounts reaching up to 26% and reductions of nearly $13 million on some versions. The measure particularly impacts popular vehicles such as the T-Cross, the Nivus, the Virtus, and the Saveiro.
The decision of the German automaker comes in a context of inflationary slowdown and greater macroeconomic stability driven by the Government of Javier Milei, a scenario that has begun to change the commercial dynamics of various sectors of the economy, including the automotive sector.
One of the most striking cases is that of the Volkswagen T-Cross in its Sense 170TSI version, which went from costing more than $50 million to being sold for $37,915,300. The price cut exceeds $12 million and represents a drop of 26.3% compared to the list from early May.
The renewed Nivus also received a significant adjustment and has now become the cheapest model of the brand in Argentina. The entry-level version is now priced at $33,281,550, with a reduction of nearly 24%. Meanwhile, the Virtus received discounts across its entire range. According to the new list, the discounts range from 19% to over 26%, depending on the version. In some cases, the reduction exceeds $12 million.
