Forbes dubbed Javier Negre the 'Midas king of virality'

Forbes dubbed Javier Negre the 'Midas king of virality'
The journalist and businessman Javier Negre
porEditorial Team
Argentina

The leader of Right News Media heads a communication network with hundreds of millions of views

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The renowned economic outlet Forbes recently highlighted Spanish journalist and entrepreneur Javier Negre, whom it dubbed the "Midas king of virality" for his ability to make any content reach millions of views within minutes.

At 40 years old, Negre leads Right News Media, a media conglomerate with a presence in twelve countries, including Spain, the United States, Argentina, Mexico, Israel, and several in Latin America.

According to Forbes, the group led by Negre has consolidated a dominant position in the digital ecosystem, with outlets that exceed 350 million monthly views on the social network X and more than 310 million on Instagram. His company, valued at over 35 million dollars, has become a global benchmark in political, business, and cultural communication.

One of the group's most recognized brands is La Derecha Diario, a media outlet founded in Argentina by Juan Carreira, Ezequiel Acuña, and Fernando Cerimedo. Born with few resources but a significant presence on social media, the portal was acquired by Negre in August of last year, and since then it has become the most viral media outlet in the Spanish-speaking world, with over 30 million unique monthly users.

El periodista y empresario Javier Negre.
El periodista y empresario Javier Negre.

His success opened the doors of the White House to him, where Negre managed to interview the spokesperson for the U.S. president, Karoline Leavitt, and participated in meetings with Donald Trump.

In an interview with Forbes, Negre explained that his arrival in Argentina was motivated by the political phenomenon of Javier Milei. "I traveled to Argentina, drawn by the Milei phenomenon, and I understood that it was more profitable to acquire La Derecha Diario than any traditional media outlet," he stated.

According to him, the Argentine outlet "was key in Milei's victory" for having confronted the dominant leftist narrative of traditional media. The Argentine president himself, Negre added, later became the brand's main ambassador and publicly thanked him for his support.

The Spanish entrepreneur also reflected on the changes in news consumption: "Politicians and businesspeople already know that the way people consume news has changed. Today, they prefer thousands of likes or views on social media rather than appearing in a newspaper." For Negre, users get their information mainly through platforms like Instagram, X, YouTube, or even artificial intelligence, which forces media outlets to adapt.

El periodista y empresario Javier Negre.
El periodista y empresario Javier Negre.

The story of Javier Negre

The story of the Spanish journalist began in the midst of the pandemic. With just an old computer and no initial investment, he founded the channel Estado de Alarma from his living room, and was later dismissed from the Unidad Editorial group, which publishes El Mundo, Marca, and Expansión, after surpassing the newspaper's channel he worked for in followers.

His proposal for independent digital journalism, broadcast on YouTube, reached millions of views and allowed him to create a new generation of communicators.

The initial success led him to professionalize his project thanks to crowdfunding and the support of businesspeople such as Marcos de Quinto, former global vice president of Coca-Cola, and María José Álvarez, president of Eulen. This is how EDATV was born, an audiovisual platform that later expanded with Informa Radio and other portals of the Right News Media conglomerate.

El periodista y empresario Javier Negre.
El periodista y empresario Javier Negre.

Despite the regulatory challenges and censorship he suffered in Spain, Negre managed to consolidate a low-cost, agile, and viral media model, focused on global issues such as socialism, the 2030 agenda, illegal immigration, and gender ideology. With this strategy, his audience grew exponentially in the United States and Latin America.

In his interview with Forbes, Negre also recounted that his relationship with Milei began after an exchange on social media, which led to a trip to Buenos Aires and the acquisition of La Derecha Diario. "When I went to his office, I thought there would be a legion of more than 50 employees, but I found a structure of only four people, who were able to lead digital influence in Argentina," he said.

The international expansion did not stop there: today the brand is present in Uruguay, Bolivia, Ecuador, Dominican Republic, Colombia, Honduras, Mexico, Israel, and United States. Negre even decided to move to Washington D.C., where La Derecha Diario was recognized by Donald Trump's campaign team as one of the most influential Hispanic media outlets in the world.

El periodista y empresario Javier Negre.
El periodista y empresario Javier Negre.

"After two months, we were already the most viral Hispanic media outlet in the United States, surpassing Univisión, Telemundo, and CNN en español," the entrepreneur told Forbes. With support from strategists such as Alex Bruesewitz, Trump's head of digital communication, and Danielle Álvarez, the president's senior advisor, his group has consolidated itself as a key player in political communication within the Hispanic conservative space.

The so-called "Midas king of virality," as Forbes dubbed him, combines his business vision with a low-cost digital structure and a discourse based on the defense of Western values.


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