Two people cut out against a dark background with fire and smoke, a blonde woman in a white jersey and a man with a yellow beanie and neck tattoos.
ARGENTINA

From peanuts to counterattack: Wanda Nara and Mauro Icardi play hard on the marquee

After his ex's commercial, Mauro received an advertising proposal with an intimate nod

The war between Wanda Nara  and Mauro Icardi is no longer being fought only in courtrooms. It has also become an advertising dispute. Everything began after the leak of an intimate video of the footballer, which led to an unexpected opportunity for his ex.

Taking advantage of the commotion,  a well-known peanut brand hired Wanda  as the face of its campaign. The first images from the commercial showed the media personality playing with double meanings, among snacks, flirtation, and a direct look at the camera that said much more than it showed.

The counteroffensive: burgers and intimate nicknames

Far from remaining silent, Mauro Icardi could have the chance to strike back... with another advertisement. This time, though, it would not be about peanuts, but about very juicy meat.

Blonde woman in a white jersey and jeans holds a jar of peanut butter in a modern kitchen while displaying a promotional message about her enthusiasm for the Mani King brand.
The advertising campaign in which Wanda Nara participated, with a nod to Mauro Icardi | Redacción

According to journalist Santiago Sposato  on DDM (América), an advertising agency —linked to a famous  burger chain and with connections to players from the national team— reportedly contacted Icardi's circle to offer him a new campaign.

The proposal was clear:  star in the commercial for an XXL burger. Yes, that exact size. The nod is not accidental: the idea references another leaked fragment from the past, in which Icardi himself used a peculiar nickname for Wanda's intimate parts.

Couple hugging on a yacht at night with the sea and city lights in the background
Mauro Icardi and Wanda Nara in Istanbul | Redacción

Marketing or open war?

Meanwhile, audiences move along one track, the public scene heats up with mischief and ulterior motives. If this campaign is confirmed, Icardi would not only respond from the spotlight: he would also fuel the most unusual media saga of the year, where every bite seems to carry a message.

El marketing más vivo que nunca, la insólita guerra entre Icardi y Wanda.

➡️ Argentina

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