Google launches 'Flow': the AI for creating Hollywood-quality videos

Google introduced Flow, its new artificial intelligence platform for creating movies with a cinematic style. The tool allows generating complete scenes, clips, and characters from ideas written in everyday language.

It is part of Google's ecosystem of advanced generative AI models and is integrated with Veo, its most sophisticated video technology to date.

What is Flow and what is it for?

Flow is designed so that anyone, from professionals to beginners, can create audiovisual content with studio-level quality.

The tool allows exploring ideas without limits, transforming simple descriptions into visual scenes, and developing stories interactively.

An intuitive and immersive approach

The experience focuses on inspiring the user. It seeks to replicate that feeling of "slowing down time" during the creative process.

The design is simple, immersive, and intended for creativity to flow without technical hurdles.

How does Flow work?

It is powered by Gemini models, which make it possible to interpret instructions in natural language.

The user can describe what they imagine, upload their own visual resources, or ask Flow to generate them with text-to-image functions.

Veo: the engine behind the scenes

Flow operates on Veo, Google's most powerful video model to date.

It offers precise adherence to instructions, realistic results, and cinematic quality in each caused clip.

What features does Flow offer?

It includes advanced tools like camera controls, scenebuilder, resource management, and its own channel called Flow TV.

It is designed for both professional productions and those just starting in the audiovisual world.

When and where will it be available?

Flow is the evolution of VideoFX, an experimental project launched by Google Labs in 2024.

Starting today, it is available in the United States for subscribers of the Google AI Pro and Google AI Ultra plans. Its expansion to other countries is expected in the coming months.