The Max platform joins the trend started by Netflix and will begin charging an extra fee for sharing accounts with people outside the household.
The change starts in the United States, but everything indicates that it could soon reach other countries, including Argentina.
Max comenzará a cobrar un extra por compartir cuentas
How much does it cost to share an account on Max?
Max announced that users who add someone outside their home will have to pay an additional $7.99 per month. This measure aims to curb the habit of sharing passwords among friends and family.
The option is called Extra Member Add-On and will be available for all subscription plans. Unlike other services, only one additional user can be invited per account.
Los usuarios que agreguen a alguien por fuera de su casa deberán pagar 7,99 dólares
Limitations of the new system
The extra user will be able to watch content from only one device at a time, with no possibility of simultaneous screens. Additionally, they must live in the same country as the account holder.
This policy was anticipated by Warner Bros. Discovery last year as part of a strategy to increase revenue and limit sharing.
Jurado N°2 está disponible en Max
What are other platforms doing with shared accounts?
Netflix was the first to apply this type of charge. In the United States, it charges $8.99 per month for an additional user without ads, and $6.99 if they agree to watch ads.
Disney Plus adopted a similar strategy and also requires an extra amount for those who share their account outside the household. Everything points to most streaming services following this path.
Netflix fue la primera en aplicar este tipo de cobros
The 3 keys to the change in Max
The new policy starts in the United States but may expand to other markets.
The account can be shared with only one person outside the household.
The extra price is $7.99 per month, with no ad-supported options for now.
What about accounts in Argentina?
For now, Max hasn't confirmed changes for Argentine users. However, if it follows the path of other platforms, it is likely that in the coming months it will also apply an additional charge in the region.
El éxito de X TV dependerá de su capacidad para diferenciarse en un mercado saturado
This type of policy is gaining ground and aims to convert "freeloaders" into formal subscribers. It remains to be seen how the local audience will respond when the change is made official.
