The Hot Sale 2026 ended in Argentina with strong participation from consumers and significant movement in e-commerce, leading many brands to extend promotions and benefits during the so-called Hot Week.
The event, organized by the Argentine Chamber of E-Commerce (CACE) from May 11 to 13, reaffirmed its position as one of the most important dates for online shopping in the country.
How many users participated in Hot Sale 2026
According to the first data released by the organization, the official event site accumulated 7.5 million users during the discount days.
Additionally, on the first day, one of the highest traffic peaks was recorded, with nearly 400 thousand people browsing simultaneously.
The busiest times were mainly at night, especially around 10 PM, when thousands of users logged in searching for promotions and financing.
Brands extend discounts with Hot Week
Following the strong volume of sales and inquiries, numerous companies decided to extend promotions through the now-typical Hot Week.
This new commercial phase will last until Sunday, May 17 and will allow continued access to discounts, installments, and benefits across various categories.
Among the most notable sectors are:
Technology
Clothing
Home
Beauty
Travel
Appliances
Many brands are maintaining offers of up to 50% on selected products to sustain the sales momentum generated during the main event.
What consumers prioritized during Hot Sale
One of the most relevant data points from the event was related to the purchasing behavior of Argentine users.
According to the survey released during Hot Sale, 60% of consumers prioritized searches related to installments and financing.
Another 20% focused on direct discounts, promotions, and bundles, while the rest concentrated on logistical benefits such as shipping and deliveries.
Google also highlighted that this year, purchasing decisions were more rational and comparative, with consumers seeking additional benefits beyond the discount.
