On Tuesday, September 9, Apple will hold its most important event of the year. As always, expectations are focused on the arrival of the new iPhone 17, although it won't be the only thing the Cupertino company will showcase on stage.
Updates are also expected for the Apple Watch line-up, new AirPods Pro, and the confirmation of the release date for iOS 26 and other operating systems.
The new iPhone 17: four models on the way
Apple will once again introduce four models. The standard iPhone 17 will maintain a design similar to the iPhone 16, with vertically positioned cameras.
The major innovation will be the iPhone 17 Air, a thinner device with a distinctive design, although with reduced specifications. iPhone 17 Pro and Pro Max will aim for maximum power and improvements in the camera module. Pro Max will also stand out for offering the longest battery life in history for an iPhone.
