The Argentine company Saphirus inaugurated a new industrial plant in Florida Oeste after an investment of US$ 3 million and aims to consolidate its growth with a strong productive expansion and new commercial alliances, including a strategic agreement with Disney.
The company founded by Cristian Iuliano in 2010 started in a small garage and, fifteen years later, has become one of the most important players in the flavoring market in Argentina. Currently, it sells between 57 and 60 million units annually and projects to reach 65 million by 2026.
Almost 300 employees and more than 730 active products distributed across over 40 lines.
“The strategy has always been to lead the flavoring category,” Iuliano explained while detailing the company's business model, based on large sales volumes and reduced margins. He stated that the key was to build an efficient structure capable of moving millions of products each month.
The company's growth is also reflected in its infrastructure. From an office of just four meters by four, Saphirus has moved to operate in a facility of 33,000 square meters where it concentrates production, stock, and administrative offices. The new aerosol line, already installed, will also reduce dependence on third parties and increase control over production processes.
The growing demand led the company to extend its working hours from 12 to 15 hours a day, Monday to Friday. In parallel, the newly inaugurated plant will fully come into operation once the corresponding authorizations are completed, expected before mid-year.
With nearly 300 employees and more than 730 active products distributed across over 40 lines, Saphirus has also built its own commercial scheme away from large supermarket chains. The company operates through distributors and Exclusive Distribution Centers, which currently total 22 nationwide along with more than 103 exclusive stores.
The new plant is now operational.
Iuliano defended this model by stating that the company seeks to preserve its commercial network and avoid dependence on large retailers. He explained that the goal is to maintain autonomy in the sales strategy and sustain the direct relationship with distributors and franchisees.
In parallel, the company has begun to strengthen its brand positioning with broader agreements. After advertising experiences linked to television programs and the sports sponsorship of Club Atlético Vélez Sarsfield, it now aims to develop licensed products with Disney to expand its reach to new audiences.
