Less than two weeks before the national legislative elections on October 26, Fuerza Patria, the Kirchnerist front formed by Axel Kicillof, Sergio Massa, Cristina Fernández de Kirchner, and Máximo Kirchner, announced that it will launch its own application to disseminate the election results.
The desperate measure, which seeks to project an image of unity, aims to add the votes of all forces considered "Peronist" in an attempt to increase the number of voters and avoid what could be a significant margin in favor of La Libertad Avanza, the party of President Javier Milei.
Fuerza Patria will compete under that name in only 14 out of 24 districts, while in the other 10 provinces Peronism will use local labels to try to attract voters who, for various reasons, no longer identify with the traditional brand.
Taiana y Cristina Kirchner, condenada por corrupción.
In provinces such as Formosa, Tucumán, La Rioja, San Juan, San Luis, Mendoza, Chubut, Santa Cruz, Entre Ríos, and La Pampa, the lists will be presented under different names, such as Defendemos La Pampa, Tucumán Primero, Justicialista de Mendoza, or Fuerza Santacruceña.
According to statements from the group itself, these differences "are only electoral marketing", although in practice they reveal a strategy to conceal fragmentation and attract sectors disenchanted with Kirchnerism.
The new digital platform of the Kirchnerist front will display the election results directly by major blocs: Peronism, La Libertad Avanza, Left, Provincias Unidas, Local Fronts, and Others.
Cristina Kirchner, expresidente de Argentina.
In the case of Kirchnerism, the app will add the votes of all allied lists, regardless of the name under which they are presented. The goal is to offer an image that shows strength, hide the different local labels, and claim votes that do not belong to them.
After this particular measure became known, many people are already interpreting the move as a sign of unease in the face of a possible unfavorable outcome.
The launch of this application and the multiplication of provincial brands show that Kirchnerism is entering the final stretch of the campaign trying to add every possible vote, even from those who no longer choose it by its historic name.
