Made on YouTube 2026 added artificial intelligence tools, new features for live streams, and monetization options for creators
By early 2027, YouTube is preparing new tools:
Go Live Together: will allow finding other creators who are streaming or joining a queue to connect with similar profiles.
Live showdowns: will pit two creators against each other in a broadcast. Gifts and Super Chats from their communities will add points for each participant.
Live auto dubbing: will translate the voice during broadcasts so that audiences from other countries can listen in another language.
Ask Studio will help prepare responses to business proposals and improve the documents with audience and performance data that creators present to potential advertisers.
YouTube is also testing dynamic ad segments, which will allow incorporating the same campaign into up to 20 long videos and choosing the regions where it will be shown.
The platform will expand Creator Partnerships, its system to connect brands with creators. It currently operates in countries like Brazil, Mexico, the United States, Spain, and the United Kingdom, but Argentina is still not included.
YouTube Shopping allows tagging products in videos, Shorts, and live broadcasts so that creators receive a commission for generated purchases.
The program brings together more than 1.3 million creators and, according to YouTube, the value of generated sales has multiplied by 13 in the last two years.
The company plans to expand the service to 35 countries before the end of 2026 and adapt purchase links to each user's location. In Argentina, creators can tag products from Mercado Libre, as long as they meet the requirements of the YouTube Partner Program, including the minimum subscriber count required.
Google presented at Made on YouTube 2026, its annual event in New York, new tools for producing videos, managing channels, and generating revenue. artificial intelligence will play a central role in content editing and analysis.
The platform also announced changes to live broadcasts, new features for televisions, and monetization options. Some tools are already available in Argentina, while others still do not have a confirmed date for the country.
Gemini, Google's artificial intelligence, will arrive for video editing in Shorts and YouTube Create. It will allow generating a first version based on written instructions, trimming scenes, rearranging them, and adjusting the music.
YouTube Studio will add tools to analyze video performance, receive suggestions about their structure, and generate thumbnails adapted to the channel's style. It will also allow testing up to three versions of a video to compare results.
The platform will incorporate improvements in comment moderation and in likeness detection, the system that identifies content created or modified with artificial intelligence that uses a person's image. The new features do not yet have confirmed availability in Argentina.
More than half of the top 100 YouTube creators receive most of their views from televisions, according to the company.
The platform launched Shorts Series, a feature that allows organizing short videos into seasons and episodes. The format accompanies the growth of micro-dramas, which surpassed 6.5 billion views during the first half of 2026.
Views of micro-dramas from televisions increased by more than 90%. YouTube will also allow commenting on videos via voice commands and will display channel posts on the big screen.
The platform announced Watch With, a feature that will allow live streaming while commenting or reacting to a video from another channel, as long as its author has enabled that option.
The creator will be able to monetize the broadcast with advertising and audience contributions. YouTube will also recognize the original author and count the views in their statistics. The feature will expand throughout 2026, although its arrival in Argentina has not yet been confirmed.
